About Caffeine based Drinks
Caffeine based drinks, also known as a caffeinated beverage, is a beverage that contains caffeine, a stimulant that is legal almost everywhere in the world. Coffee and tea are the most common naturally caffeinated beverages, appearing in most cultures in one form or another usually served hot, but sometimes iced. Other beverages are artificially caffeinated as part of the manufacturing process. Certain soft drinks (primarily Coca-Cola drinks) and energy drinks designed as stimulants and to maintain activity at times when the user would normally be sleeping are examples.
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analysts at AMA Research estimates that Vendors from United States will contribute to the maximum growth of Global Caffeine based Drinks market throughout the predicted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
National Beverage Corp (United States), Nestle (Switzerland), PepsiCo Inc. (United States), The Coca Cola Company (United States), Red Bull GmbH (Austria), Dr Pepper Snapple Group (United States), Monster Energy Company (United States), Rockstar, Inc. (United States), Taisho Pharmaceuticals Holding co. Ltd. (Japan) and AriZona Beverages Company LLC (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Innovation Ventures LLC (United States), Living Essentials (India), Cloud 9 (United States) and Others.
Segmentation Overview
AMA Research has segmented the market of Global Caffeine based Drinks market by Type (Soft Drinks, RTD Coffee, Energy Drinks and Others), Application (Health-Conscious People, Diabetic People, Athletes and Others) and Region.
On the basis of geography, the market of Caffeine based Drinks has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online Retail Stores will boost the Caffeine based Drinks market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
On 16th May 2022, The Coca-Cola Company announced today that it will attend two upcoming investor conferences. On June 1 at 8 a.m. ET, Chairman, and CEO James Quincey will speak at Bernstein's 38th Annual Strategic Decisions Conference (SDC) in New York. Beatriz "Bea" Perez, Chief Communications, Sustainability, and Strategic Partnerships Officer, will join him.
On 25th January 2021, Coca-Cola with Coffee and Coca-Cola with Coffee Zero Sugar combines a delicious Coca-Cola flavor with Brazilian coffee. Coca-Cola with Coffee is available in three signature flavors: Dark Blend, Vanilla, and Caramel, as well as a zero-sugar version in Dark Blend and Vanilla. Each 12-oz. can contains 69 mg of caffeine and is shelf-stable. They will be sold in the ready-to-drink coffee aisle.
Caffeine based drinks are heavily marketed to young adults and others, with manufacturers comparing the effects to drug use such as cocaine. Many of these drinks are heavily promoted in bars or for use in conjunction with alcohol, potentially increasing consumers' health risks. Several scientific studies have been published on the negative effects of excessive caffeine consumption. Caffeine is primarily found in tea, coffee, and soft drinks. Caffeine is added to energy drinks at levels of up to 80 mg per serve. Water-soluble vitamins such as niacin, pantothenic acid, vitamin B6, and vitamin B12, as well as other substances such as amino acids, are commonly added to the drinks.
Market Drivers
- Growing Health Awareness across the Global Population
- Up surging Demand for Ready to Eat Foods and Beverages
Opportunities
- Growing Adoption of Natural Diet Drinks
- Rising Number of Places where these Soft Drink are Made and Served
- Increasing Number of Caffeine Drinks Manufacturers
Restraints
- Rising chances of cross-contamination
- High Cost of Protein Products
- Increasing Government Regulation and Taxes for these Caffeine Based Drinks
Challenges
- Continuously Changing Consumer Preferences
- Growing Government Taxes of Food & Beverages
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Caffeine Based Drinks Manufacturers, Caffeine Based Drinks Suppliers & Distributors, Government Bodies, End-Users and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.