What is Digital Marketing Platforms?
A digital marketing platform is a solution that supports a variety of functions within the realm of marketing over the internet. It allows a more extensive set of functions with APIs, integrations, and partnerships with other applications or data sources. Digital marketing platforms can also be beneficial for easy measurement and adjustment of company goals and bring you a better return on investment.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Google (United States), Adobe Systems Incorporated (United States), HubSpot Inc. (United States), SAS Institute Inc. (United States), Microsoft Corporation (United States), Salesforce.Com, Inc. (United States), SAP SE (Germany), Marketo Inc. (United States) and Oracle Corporation (United States) |
The study covers a detailed analysis segmented by key business segments i.e. by type (Search Engine Optimization (SEO), Pay-per-Click (PPC), Social Media Marketing, Content Marketing and Email Marketing) and major geographies. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Digital Marketing Platforms market throughout the predicted period.
The competition is expected to become even more intense in the years to come due to the entry of several new players in the market. To help clients improve their revenue shares in the market, this research study provides an in-depth analysis of the markets competitive landscape and offers information on the products offered by various leading companies. Additionally, this Digital Marketing Platforms market report suggests strategies that Players can follow and highlights key areas they should focus on, in order to take maximum benefits of growth opportunities.
The report offers several leading Players, some of them are Google (United States), Adobe Systems Incorporated (United States), HubSpot Inc. (United States), SAS Institute Inc. (United States), Microsoft Corporation (United States), Salesforce.Com, Inc. (United States), SAP SE (Germany), Marketo Inc. (United States) and Oracle Corporation (United States).
Market Overview:
In September 2022, Adobe has acquired Figma, a leading web-first collaborative design platform, The combination of Adobe and Figma will usher in a new era of collaborative creativity.
Global Digital Marketing Platforms is a fragmented market due to the presence of various players. The players are focusing on investing more in Launching Platforms. These will enhance their market presence. The companies are also planning strategic activities like partnerships, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge.
Influencing Trend:
Rising Enrolment for Digital Marketing Specialist
Market Growth Drivers:
Surging Demand for Online Brand Presence and High Implementation among Corporate Sector
Challenges:
Easy Availability of Alternative Marketing Options
Restraints:
Concerns Related to Security of Data
Opportunities:
Surpassing Spend on Traditional Marketing and Development of High-Speed Network
Key highlights of the Global Digital Marketing Platforms market Study:
CAGR of the market during the forecast period 2022-2028
In-depth information on growth factors that will accelerate the Digital Marketing Platforms market in next few years.
Detailed Insights on futuristic trends and changing consumer behavior
Forecast of the Global Digital Marketing Platforms market size and its contribution to the parent market by type, application and by country.
A broad view of customer demand
Uncover markets competitive landscape and in-depth information on various Players
Comprehensive information about factors that will challenge the growth of Digital Marketing Platforms Players
Transformation and Important Triggers:
Business transformation has taken hold across the broad corporate landscape due to the confluence of several important triggers, including:
A tipping point in globalization
A major slowdown in Western economies
Significant shifts in technology and cost structure
The challenges of regulatory compliance
New forms of competition developing
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Digital Marketing Platforms market.
In order to reach an exhaustive list of functional and relevant players, various industry classification standards are closely followed such as NAICS, ICB, and SIC to penetrate deep into important geographies by players, and a thorough validation test is conducted to reach the most relevant players for survey in Digital Marketing Platforms market.
In order to make a priority list sorting is done based on revenue generated based on the latest reporting, using paid databases such as Factiva, Bloomberg, etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment> by targeting key target audience that includes Digital Marketing Platforms Developers, Venture Capitalists, Government Bodies, Corporate Entities, Potential Investors, Research and Development Institutes and Others.
This helps us to gather the data for the players revenue, operating cycle and expense, profit along with product or service growth, etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that include Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, Annual reports, press releases, etc.