About Mobile Campaign Management
The mobile marketing campaign is a multi-channel digital marketing strategy that targets the audience through mobile devices like smartphones, tablets, or other mobile devices. In today’s time, many businesses or enterprises are shifting towards mobile marketing to expand reach out and target the best suitable audience. Further, the explosion of podcasting and music playlist apps and rising adoption of 5G for better broadband cellular networks will accelerate the market growth.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 25.5% |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Mobile Campaign Management market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Microsoft Corporation (United States), Insense Pvt. Ltd. (India), Adobe (United States), Salesforce (United States), M&C Saatchi Performance (United Kingdom), Swrve Inc. (United States), Oracle Corporation (United States), Zoho Corporation (India), Google (United States), WebFX (United States), SAS Institute (United States) and ConsultMyApp (United Kingdom) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Mobile Campaign Management market by Type (Dynamic Content Mobile Marketing Campaigns, Transactional Mobile Marketing Campaigns, Location-Based Mobile Marketing Campaigns, Onboarding Mobile Marketing Campaigns, Activity Mobile Marketing Campaigns and Triggered Mobile Marketing Campaigns) and Region.
On the basis of geography, the market of Mobile Campaign Management has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Components, the sub-segment i.e. Solutions will boost the Mobile Campaign Management market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Vertical, the sub-segment i.e. Retail & E-commerce will boost the Mobile Campaign Management market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Enterprise Size, the sub-segment i.e. Small and Medium Enterprises will boost the Mobile Campaign Management market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Platform, the sub-segment i.e. Windows will boost the Mobile Campaign Management market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Evolution of 5G Network Connectivity and Use of Artificial Intelligence in the Mobile Campaign Management
Market Growth Drivers:
Increasing Use of Digital Marketing Across the Various Industries to Create Brand Awareness and Advertising New Products and Increased Number of People with Mobile Devices and Use of Social Media Channels
Challenges:
Periodic Updating and Inadequate Knowledge About Mobile Marketing
Restraints:
Rising Privacy and Security Issues and High Competition Among the Key Players
Opportunities:
Growing Popularity of User-Generated Content and Location-based or Demographic Advertising Will Create Significant Opportunities
Market Leaders and their expansionary development strategies
In May 2023, Xsolla, a global video game commerce company, announced today that they are launching a partnership with YouAppi, the leading mobile marketing platform for global brands wanting to grow their business. The collaboration aims to address the needs of the gaming market by providing retargeting campaigns that help mobile game developers and publishers drive more players to a web shop and grow revenue from existing players.
In September 2019, Sidecar announced the launch of campaign management solution for amazon that will help in managing the sponsored products while provides optimization and report features which helps in increasing the more customer base.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Mobile Campaign Management Solutions and Service Providers, End-User Industries, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.