What is Retail Media Platform Market Scope?
Retail media platform provides an infrastructure for retailers to advertise and promote their products online. In today's digital era it's tough to reach targeted customers easily due to huge competition and the availability of a number of retailers in the market. Retail media platform allows retailers to stay connected with the consumers by marketing and advertising different products. Retail media can assist firms in advertising in places where customers already spend their time.Retail media refers to advertisements that are displayed on a retailer's media network. numerous advertising are purchased by brands across numerous digital platforms to help shoppers discover and learn about them while shopping.
Influencing Trend:
Digital Transformation in Retail Industry and Growing Popularity of Cloud-based Solutions
Market Growth Drivers:
Surging Demand for Retail Media Platforms to Advertise or Promote Products and Increase the Revenue Margin and Rapidly Growing Omni Channel Retailers Across the Globe Due to Consumer’s Inclination Towards the Online Shopping
Challenges:
The Platform Doesn't Give Equal Chance to All Brands That Hampers the Growth of Small Businesses
Restraints:
High Cost of Retail Media Platforms May Limit the Adoption in the Small Businesses
Opportunities:
Increasing Development of Leisure Brand Stores and Exclusive Shops in the Urban and Metropolitan Areas
The Retail Media Platform market study is being classified, by Application and major geographies with country level break-up.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analysts at AMA predicts that Players from United States will contribute to the maximum growth of Global Retail Media Platform market throughout the predicted period.
Amazon (United States), Criteo (France), Crealytics (Germany), Epsilon (United States), Microsoft Corporation (United States), Mabaya (Israel), CitrusAd (United States), Marin Software (United States), Amazon Advertising Sponsored Products (United States), Feedvisor360 (United States), Navori QL Digital Signage Software (Switzerland) and Criteo Commerce Max (NEW YORK) are some of the key players profiled in the study.
Segmentation Analysis
Analyst at AMA have segmented the market study of Global Retail Media Platform market by Type, Application and Region.
On the basis of geography, the market of Retail Media Platform has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
In 2021, Marin Software announced a partnership with CitrusAd's Digital Retail Media Platform. Through the partnership, brands will be able to simply manage and optimize sponsored items and display ads.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Retail Media Platform Providers, Venture Capitalists and Private Equity Firms, End-Users and Others
Retail Media Platform Market Study: Important Years
Attributes | Details |
---|
Study Period | 2018-2028 |
Base Year | 2022 |
Forecast Period | 2023-2028 |
Historical Period | 2018-2022 |
Unit | Value (USD Million) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
Major Highlights of Market Study
Demand Determinants: Identifying top-notch application and business segments that seek high growth potentials in Retail Media Platform Market.
Key Strategic Developments: To target untapped regions more aggressively by focusing on product/service developments, innovation and R & D, new launches, Merger & acquisitions, JVs & partnerships.
Forces & Market Dynamics: Growth drivers, restraints & opportunities available in Retail Media Platform industry is examined with reference relevant market sectors and sub-sectors.
Customization available in this Study:
The Study can be customized to meet your requirements. Please connect with our representative, who will ensure you get a report that suits your needs.
To compete effectively, companies also require quantitative estimates of the future growth and qualitative nature of the market. AMA Research features not just specific market sizing estimates, but also includes significant value-added commentary on Technological Trends and Innovations, Regulatory Policies, Market Maturity Indicators, Market Share Movements, New Entrants into the Market & Entry/Exit Barriers, Consumer Demographics, Supporting Company Financial and Cash Flow Planning, Open Up New Markets, To Seize Powerful Market Opportunities, Key Decision in Planning and to Further Expand Market Share, Identify Key Business Segments, Market Proposition & Gap Analysis.