Market Snapshot:
Digital Cloth is used to describe a digital image designed to mirror the look of our original cloth offering. Digital clothing isn’t made of fabric or anything tangible. The garments are made from pixels rather than textiles, using computer technologies and 3D software. Digital fashion designers aim is to design, demonstrate, and test the properties of clothes in a virtual environment. Digital fashion design requires the skills of designing and modelling, materials science and production technology, ergonomics and anthropometry, as well as the use of special software and equipment.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Market Drivers
- Increase in Demand for 3D Printing Technologies
Market Trend
- Adoption of Luxury Lifestyle among Consumers has influenced the Purchasing Power to opt for Luxury wears among Millennials
Restraints
- High Cost Associated with Cloths
Opportunities
Growth in E-commerce Industry
Digital Clothing Market Segmentation:
Scope | Sub-Segments |
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Application / End User | Gaming, Social Media, Fashion and Others |
Type | Haute couture., Ready-to-wear (prêt-à-porter) and Mass market. |
End-users | Men,Women,Kids |
Technology | Blockchain,AR & VR,Others |
Style | T-shirt,Shirt / Blouse,Sweatshirt,Kurti/Kurta,Dress Shirt,Others |
Material | Polyester,Cotton,Cotton Blend,Elastane,Denim,Others |
Vendors Covered in the Study are:
Christian Dior (France), Nike (United States), Inditex (Spain), Adidas (Germany), H&M (Sweden), Fast Retailing (Japan) and Gap (United States)
The Global Digital Clothing market is gaining huge competition due to involvement of United States companies that constantly invest in research & development to meet market expectation with new innovation.
Industry Insights:
On November 13th, 2021, Nike announced the acquisition of RTFKT, a creator-led organization producing digital artifacts, in particular sneakers, backed by NFTs. The deal would allow Nike to exploit the possibilities of the metaverse, leveraging RTFKT’s expertise and community. As announced by the CEO, this transaction serves Nike’s digital transformation objective, and it is the 6th acquisition since 2018 focusing on the digital side of retail.
In 2021, H&M Launches New Sustainability Concept Debuting Sustainable Fabrications for the Future, As Seen On Barbie Ferreira.
Key Target Audience
Digital Clothing Manufacturers, Digital Clothing Distributors and Suppliers, Venture Capitalists, Government Bodies, Corporate Entities, Government and Private Research Organizations and Others
What can be explored with Digital Clothing study:
Where Digital Clothing industry stands in scaling its end use implementations
What concrete benefits would result from scaled initiatives by Vendors
Where Vendors should focus their investments cycle
Key success factors and recommendations for upscaling future growth.
Target Market / Country and Key Business Segments
Available Customization:
List of players that can be included in the study on immediate basis are Kering (France), Nordstrom (United States) and VF (United States).