Polling Services Market Scope
Polling is the most popular method of sampling that is used to know people's choice and their understanding regarding any products, services, or other matters. Poling is widely used by businesses or organizations to gain quick insights about consumers' opinions and helps in business planning and build strategies. The advancement in technologies and the growing adoption of smartphones, laptops, tablets, and other digital devices created a wide opportunity for online polling. In some countries, an election poll is created during the election to gain insight into the probability of a particular party winning. Generally, polling is used when quick data collection is required as the method is less time-consuming compared to others and consists of one question that can be either single choice, multiple-choice, or an open-ended text question.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies.
Gallup (United States), Harris Interactive (United Kingdom), Maximum research (New Jersey), OvationMR (United States), Full Circle Research (Mayland), Focus group of Cleveland (Ohio) and Voxco Survey Tools (Canada) are some of the key players that are part of study coverage.
Segmentation Overview
The study have segmented the market of Global Polling Services market by Type (Online and Offline) and Region with country level break-up.
On the basis of geography, the market of Polling Services has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Influencing Trend:
Growing Preference Towards the IVR Polling Technology to Eliminate Possibility of Bias
Market Growth Drivers:
Surging Demand for Polling Service to Gain Insights About Consumers’ Preferences and Behaviors
Challenges:
Unwillingness to Answer Polls and Low Response Rates
Restraints:
Chances of Inaccuracy in the Collected Data and Alteration in the Answers
Opportunities:
Increasing Use of Polling Services by the Technology and Food & Beverages Industries
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Polling Service Providers, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations, End-User Industries and Others
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.