About Experiential Marketing Agency -
Experiential marketing agencies are the companies focused on experience marketing like event marketing, guerilla marketing which helps companies market and advertise from a different and personal angle for better customer engagement. Agencies look after businesses in different domains allowing them to participate directly and interact with brands. The experiential marketing agencies organize creative and social events/activities like interactive exhibitions, and immersive competitions.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 3.1% |
The key manufacturers are targeting the innovations of the products with better quality, better technical characteristics, and also assist in providing and humanizing the after-sale service to the consumers. The key players are probable to keep a stronghold on the market over the anticipated period. The key players are accepting strategic decisions and are thinking upon mergers and acquisitions in order to maintain their presence in the market Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Experiential Marketing Agency - market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
AMP (United States), BeCore (United States), NEXT/NOW (United States), Groove Jones (United States), Evolve Activation (United States), Pro Motion Inc. (United States), iMP (Unite Kingdom), Amplify (Australia), Backlash Creative Ltd (United Kingdom), Visionary (United States) and Rogers & Cowan PMK (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Experiential Marketing Agency - market by , Application (Small-medium Size Enterprises and Large Size Enterprises) and Region.
On the basis of geography, the market of Experiential Marketing Agency - has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Components, the sub-segment i.e. Software will boost the Experiential Marketing Agency - market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Interactive Developers will boost the Experiential Marketing Agency - market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Marketing, the sub-segment i.e. Guerrilla Marketing will boost the Experiential Marketing Agency - market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Introduction of Highly-themed, Immersive Pop-up Spaces, and Social Media Photo Ops by the Experiential Marketing Agency
Market Growth Drivers:
Growing Awareness and Demand for Better Marketing Activities and Need or Effective Brand Communication Through Personal marketing Approach
Challenges:
The Problems Involved with the Measurement of ROI Affecting the Experiential Marketing Agency Market
Restraints:
Major Hindrance to the Experiential Marketing Agency Market Due to the Coronavirus Pandemic
Opportunities:
Surging Demand for Social Media Platform based Experiential Marketing Agency Activities
Market Leaders and their expansionary development strategies
On 28th January 2021, R&CPMK acquires Advantage focused on expanding its experiential offerings. The acquisition marks the latest step in R&CPMK’s transformation, which began when talent management agencies Rogers & Cowan and PMK merged, bringing together 275 employees representing 400 Hollywood celebrities, musicians, and sports icons, and a roster of global clients including Heineken, Mastercard, McDonald’s and Verizon.
In August 2023, McCann Worldgroup, a global advertising network, acquired Craft, a leading experiential marketing agency. This move strengthens McCann's presence in the experiential space and expands its reach to younger audiences.
Key Target Audience
Experiential Marketing Agency Industry Association, Research and Development Institutes, Potential Investors, Regulatory Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.