What is Men’s Hair Care and Styling Products Market?
Men’s hair products play an important role in maintaining & styling the hair and personal grooming. Awareness about hair care products to maintain hygiene, reduce hair loss, and dandruff will accelerate the adoption. The growing popularity of styling gels, wax, serums, etc. is becoming more popular among the youths to spike up hair or slick them back and give different looks or styles to the hair. The increasing disposable income and purchasing power of people across the globe has led men to spend more on hair care or styling products. The manufacturers are focusing more on the ingredients of the hair products to meet the demand for natural or sulfate-free products.
The market study is being classified by Type (Shampoo & Conditioners, Hair Wax & Gel, Oils, Serum, Hair Mousse and Others), by Application (Hair Care and Hair Styling) and major geographies with country level break-up.
Procter & Gamble (United States), Marico (India), Unilever Plc (United Kingdom), Beiersdorf AG (Germany), VITAMAN (United States), L'Oréal (France), Henkel (Germany), SISLEY (France), Coty Inc. (United States), Himalaya (India), Shiseido (Japan) and JAFRA (United States) are some of the key players profiled in the study.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Men’s Hair Care and Styling Products market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Men’s Hair Care and Styling Products market by Type, Application and Region.
On the basis of geography, the market of Men’s Hair Care and Styling Products has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- High Growth of Hair Care Products in the Men Grooming Market
- Surging Demand for Sulfate-Free Shampoos to Maintain Natural Oil in the Scalp and Nourishment of Hair
Market Trend
- Development and Innovation in the Hair Care and Styling Products by the Key Manufacturers
Restraints
- Most of the Hair Styling Products Contain Hazardous or Harmful Chemicals May Restraint the Adoption
Opportunities
- The Inclination of Consumers Towards the Natural or Herbal Products Instead of Synthetic.
Challenges
- Availability of Major Global Manufacturers May Create Challenges for the New Entrances
Market Leaders and some development strategies
In 2020, Marico acquired men’s grooming startup Beardo to strengthen its presence in men grooming products. With this acquirement, the company will add various men grooming products including beard washes, beard balm, beard and hair growth oil, serum, face washes, soaps, and beard combs, and expand its men grooming portfolio.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Men’s Hair Care and Styling Products Manufacturers, Suppliers and Distributors of Men’s Hair Care and Styling Products, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and Others