Global Feminine Care Napkin - Market Overview:
Feminine care napkins are absorbent items worn by women in their underwear while they are menstruation, bleeding after giving birth, recovering from gynaecologic surgery, having a miscarriage or abortion, or in any other condition where a flow of blood from the vagina is required. Feminine care napkins come in a variety of materials, depending on the style, place of origin, and brand. The pads are not the same as incontinence pads, which are more absorbent and worn by those who have urine incontinence issues. The market is growing as a result of new product introductions and rising health concerns among women. Furthermore, the global increase in the number of working women has supported the expansion of the feminine care napkin industry.
Growth Drivers
- Increase in Awareness of Menstrual Health & Hygiene
- Rising Demand for Paper based Feminine Care Napkins
Roadblocks
- Social Stigma Associated with Menstruation and Feminine Napkins Products
Opportunities
- Increasing Government Initiative to Raise Health Awareness in Developing Regions
- Growing E-Commerce Sector
Challenges
- High Competition by Low Priced Alternatives
- Impact of Feminine Care Napkin on the Environment
Competitive Landscape:
The demand for feminine care napkins is increasing. Businesses in this sector face global competition from market leaders who control a large share of the market. Companies are differentiating their products from competition by employing environmentally friendly materials and manufacturing techniques. The Leading Players are engaging in strategic global expansion to maintain their Market Position. Players are expected to focus on the creation of new compounds, which would likely drive the worldwide market forward over the forecast period.
Some of the key players profiled in the report are Johnson & Johnson (United States), Procter & Gamble (Whisper) (United States), Kotex (United States), Kimberly-Clark (United States), Kao Corporation (Japan), Unicharm Corporation (Japan), Ontex Group (Belgium), Hengan International Group (China), Drylock Technologies (Belgium) and First Quality Enterprises, Inc. (United States). Additionally, following companies can also be profiled that are part of our coverage like Premier FMCG (South Africa), Natracare LLC (United States) and Bella (Puerto Rico). Analyst at AMA Research see United States Vendors to retain maximum share of Global Feminine Care Napkin - market by 2027. Considering Market by Distribution Channel , the sub-segment i.e. Supermarkets/Hypermarkets will boost the Feminine Care Napkin - market. Considering Market by Size, the sub-segment i.e. Large will boost the Feminine Care Napkin - market. Considering Market by Materials, the sub-segment i.e. Bleached Rayon will boost the Feminine Care Napkin - market.
In January 2021 First Quality Enterprises, Inc. had announced the launch of Incognito, a line of 3-in-1 feminine care napkins. The 3-in-1 Incognito pads protect against bladder leaks, menstrual leaks, and daily discharge. They have a superabsorbent core that holds more moisture than a standard feminine hygiene pad while neutralising odours. The Incognito brand is backed by the trusted authority of the prevail brand, which has been providing innovative protective hygiene products for over 30 years. Incognito combines the leading expertise with the feminine hygiene technology from First Quality.
What Can be Explored with the Feminine Care Napkin - Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Feminine Care Napkin - Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Feminine Care Napkin -
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Feminine Care Napkin - market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Feminine Care Napkin - market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Venture and Capitalist, New entrants/investors, Analysts and Strategic Business Partners, Raw Material Suppliers, Feminine Care Napkins Traders/Distributors and End-use industries.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.