About eCommerce Product Photography Equipment and Software
eCommerce product photography equipment and software is a subindustry of eCommerce, that deals with producing high-quality commercially viable imagery of products for the representation of products online for sale. eCommerce product photography equipment are the camera and the lens. Photography is important for convincing consumers to buy products.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 9.1% |
Global eCommerce Product Photography Equipment and Software is a fragmented market due to the presence of various players. The companies are planning strategic activities like partnerships, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Iconasys (United States), Pixc (United States), Squareshot Product Photography NY (United States), Threekit 3D & Augmented Reality (United States), ORBITVU (Poland), PhotoRobot (Czechia), Picsart (United States), 123RF (Malaysia) and Alamy (United Kingdom) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global eCommerce Product Photography Equipment and Software market by and Region.
On the basis of geography, the market of eCommerce Product Photography Equipment and Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by , the sub-segment i.e.
will boost the eCommerce Product Photography Equipment and Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Platform, the sub-segment i.e. IOS will boost the eCommerce Product Photography Equipment and Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Features, the sub-segment i.e. Simple to Use will boost the eCommerce Product Photography Equipment and Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Technological Advancement across the Globe
Market Growth Drivers:
Consumer Preference towards Online Shopping and eCommerce Photography Equipment and Software Show Multiple Angles and 3D Animations of Products
Restraints:
Fraud Related Activities with the Online Products and Faulty Products in Online Shopping
Opportunities:
Increasing Implementation of eCommerce photography equipment and software in Studios can create Opportunities for the Market Growth
Market Leaders and their expansionary development strategies
In June 2023, PhotoRoom, an artificial intelligence (AI)-based photo editing app designed for e-commerce businesses, announced a new partnership with Google Cloud today. PhotoRoom will use the power of Google Cloud A3 instances based on NVIDIA graphics processing units (GPUs), and its expertise in scaling large AI models, to offer studio-quality images to more businesses
In March 2023, Blend, an AI-powered design and photography application for DTC brands and ecommerce sellers, recently launched Blend Studio - the Chat GPT for product photos. and Product photography is a crucial aspect of ecommerce, and high-quality, realistic product photos can lead to increased conversions and higher return on ad spend (ROAS). With Blend Studio, brands can now easily create real-looking product photos with super realistic shadows and reflections and customise the outputs with their brand guidelines.
Key Target Audience
eCommerce Product Photography Equipment and Software Developers, Manufacturers, Regulatory Bodies, Potential Investors, Research and Development Institutes and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.