About Live Commerce Platform
Live streaming platform is streaming marketplace where sellers can create their shopping channels host live streaming shows. It is mainly to offer direct selling to global audience. This platform are built around seller scalability. It revolutionize customer experience through product innovation and experience design. Sellers can create their shopping channels and host live streaming shows to sell directly to global audience. Growing e-commerce platform impacting on the market in a positive manner. Geographically, the Asia Pacific region is expected to grow with the highest market share over the forecast period followed By North America and Europe.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 21.2% |
The market of Live Commerce Platform is expected to grow with rising online shopping and overall ecommerce industry across the globe. Increasing demand for Live Commerce Platform over traditional once driving the demand for the market. Several companies are operating in the market to provide Live Commerce Platform with various features. The market is highly fragmented with the presence of several market players. They are gaining attention owing to their innovative and novel portfolio. Analyst at AMA Research estimates that Global Players will contribute the maximum growth to Global Live Commerce Platform market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
ShopShops (United States), YEAY (Germany), Popshop Live (United States), NTWRK (Sweden), TalkShop (Canada), Bolome (China), BulBul (India), Sim Sim (Singapore), Shop LIT Live (United States), LiveScale (Canada), LiveAuctioneers (United States), Pankhuri (India) and Channelize.io. (India) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Live Commerce Platform market by Type (Online Marketplaces, Live Auctions, Influencer Streaming, Live Events and Others), Application (Apparel, Furniture & Home Decor, Consumer Electronics, Food & Beverage, Beauty &Personal Care and Others) and Region.
On the basis of geography, the market of Live Commerce Platform has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Influencing Trend:
Introduction of High Tech Based Offering
Market Growth Drivers:
Increasing Expenditure of E-commerce Across Several Industrial Vertical and Significant rise in Online Purchasing
Challenges:
Huge Competition owing to Presence of Number of Players
Restraints:
Data Security Concern
Opportunities:
Growing Investments of Tech Based Leadings for Digital Offerings
Market Leaders and their expansionary development strategies
In January 2024, The Souled Store, an online brand for officially licensed merchandise, announced its partnership with Simpl, a checkout network, to strengthen its e-commerce platform in order to provide an enhanced ecommerce experience as millions of customers make direct-to-customer (D2C) platforms their primary fashion retail channel.
In October 2023, TalkShopLive was recognized by Fast Company magazine as one of the world's "Most Innovative Companies" earlier this year, and now the "Best Early Stage Technology Company" (AdExchanger) is upholding its commitment to product innovation with the launch of its first broadcast-quality mobile app, TalkShopLive Studio. The app, which became available today, gives creators, entrepreneurs, brands, retailers, and publishers the ability to host live shopping shows from their mobile devices in HD.
Key Target Audience
Live Commerce Platform Manufacturers, Live Commerce Platform Providers, Raw material suppliers, Regulatory Authorities, New Entrants/Investors, Strategic Business Planners, Governments and End Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.