What is Red Rice Market Scope?
Red rice is a type of rice that is colored red and is usually eaten unhulled or partially hulled. Red rice is excellent for weight loss.It has a nutty flavor and is rich in nutritional properties compared to other rice. It can also be used in various health supplements due to its health benefits and contains high antioxidants, vitamins, calcium, zinc, etc. The rapidly increasing health-conscious population across the globe resulted in the high adoption of red rice as a staple food. However, full-bran red rice can be turned into red rice flour that is used in the dishes such as idiyappam, kolukattai, modakam, adai, kinnathappam, and other food dishes.
Red Rice Market Dynamics:
Attributes | Details |
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Growth Drivers | - Increasing Use of Red Rice in Health Supplements and as a Food Additive in Variety of Dishes
- Consumers’ Interest towards the Colored Rice for Secondary Products Such As Alcoholic Beverages, Colored Noodles, Cakes, Etc.
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Influencing Trends | - Growing Consumption of Red Rice As A Functional Food Due to Availability of High Amount of Polyphenols
- Rising Demand for personal care & beauty products
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Restraints | - Allergic Reactions in Some People May Restraint The Market
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Road Blocks / Challenges | - In Some Cases, It Can Cause Muscle Problems and Liver Toxicity
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Gaps & Opportunities | - The Consumption of Rice by More than Half of Global Population on a Daily Basis
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The Red Rice market study is being classified by Type (Thai Red Cargo Rice, Matta Rice, Bhutanese Red Rice and Others), by Application and major geographies with country level break-up.
The market is niche and consists of a limited number of providers who compete with each other. The intense competition, changing consumer spending patterns, demographic trends, and frequent changes in consumer preferences pose significant opportunities for market growth. Analysts at AMA predicts that Vendors from Indian will contribute to the maximum growth of Global Red Rice market throughout the predicted period.
Natureland Organics (India), Rajesh Industries (India), Ningbo HEP (China), Lundberg Family Farms (United States), Sunnywood (Philippines), The Pahari Life (India), Jiangr Bio-Technology (China), Jiwa (India), Urban Platter (India) and B&B Organics (India) are some of the key players profiled in the study.
Segmentation Analysis
Analyst at AMA have segmented the market study of Global Red Rice market by Type, Application and Region.
On the basis of geography, the market of Red Rice has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Asia Pacific region hold largest market share in the year 2021.
Market Influencers and their Development Strategies
On 3rd May 2022, Adani Wilmar announced the acquisition of several brands from McCormick Switzerland GMBH for an undisclosed sum, including the renowned Kohinoor. The acquisition would grant AWL exclusive rights in India to the Kohinoor basmati rice brand, as well as the Ready to Cook and Ready to Eat curries and meals portfolio under the Kohinoor Brand umbrella. Kohinoor is a premium Basmati rice brand, Charminar is an affordable rice brand, and Trophy is a hotel, restaurant, and catering (HORECA) brand.
On 21st July 2021, Riviana Foods Inc., a division of Ebro Foods in Madrid, Spain, has launched Success Garden & Grains Blends, the first boil-in-bag product that combines rice with simple ingredients. Success Garden & Grains Blends come in two flavours: white rice with black beans, corn, and bell peppers, and white rice with peas, carrot, and red bell peppers.
The shape and size of the fortified rice kernel should be as close to normal milled rice as possible, according to Ministry of Consumer Affairs, Food and Public Distribution guidelines. length and width of the grain should be 5 mm and 2.2 mm, respectively.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Red Rice Manufacturers, Suppliers and Distributors of Red Rice, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations, End-Users and Others
Red Rice Market Study: Important Years
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Forecast Period | 2022-2027 |
Historical Period | 2017-2021 |
Unit | Value (USD Million) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
Customization available in this Study:
The Study can be customized to meet your requirements. Please connect with our representative, who will ensure you get a report that suits your needs.
To compete effectively, companies also require quantitative estimates of the future growth and qualitative nature of the market. AMA Research features not just specific market sizing estimates, but also include significant value-added commentary on Technological Trends and Innovations, Regulatory Policies, Market Maturity Indicators, Market Share Movements, New Entrants into the Market & Entry/Exit Barriers, Consumer Demographics, Supporting Company Financial and Cash Flow Planning, Open Up New Markets , To Seize Powerful Market Opportunities, Key Decision in Planning and to Further Expand Market Share, Identify Key Business Segments, Market Proposition & Gap Analysis.