About Ready-to-Drink (RTD) Protein Beverages
Proteins have been the popular ingredient among the products Consumers. The beverages can be formulated to be a low acid and high acid. Ready-to-drink protein are absolute life-savers when you need an easy, convenient snack or meal, they’re milkshake-level creamy. When it comes to ready-to-drink beverages, protein can be an ideal addition for a variety of target markets. Their Packaging attracts customers which is another popular trend. Increasing awareness regarding maintaining healthy lifestyle has impacted on the demand for RTD Protein in positive manner.
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Unit | Value (USD Million) |
The market of RTD Protein is expected to grow with rising awareness regarding health benefits associated with it. Several companies are operating in the market to provide different types of RTD Protein with their unique feature. The market is highly fragmented with the presence of several market players. They are mainly focusing on adding new features in their current portfolio to gain attention from youth and health conscious people. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Koia (United States), Abbott Nutrition (United States), Kellogg Company (United States), Glanbia, Plc (Ireland), PepsiCo Inc (United States), Halen Brands (United States), Arla Foods (Denmark), Nestle (Switzerland), Slimfast (United States), Whitewave Foods (United States), BellRing Brands (United States) and Organic Valley (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Ready-to-Drink (RTD) Protein Beverages market by Type (Shakes, Smoothie and Others), Application (Fitness, Sports and Others) and Region.
On the basis of geography, the market of Ready-to-Drink (RTD) Protein Beverages has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
If we see Market by , the sub-segment i.e. will boost the Ready-to-Drink (RTD) Protein Beverages market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.Influencing Trend:
Increasing Demand for Flavored RTD Protein Drink with Multiple Blends and Lunching Budget friendly Ready-to-drink Protein By the Manufactures
Market Growth Drivers:
Increasing popularity of high-protein and low-carbohydrate diet, Rising Expenditure of RTD Beverages in Food and Beverages Industry and Demand for Protein Shakes has Increased Significantly
Challenges:
A wide variety of ingredients could be included in the RTDs to improve its nutritional profile
Opportunities:
Increasing Manufacturers to incorporate innovative ingredients and packaging to attract stronger demand from the consumers and Growing New of Investor for Ready-to-drink Protein in Emerging Countries
Market Leaders and their expansionary development strategies
On 2nd Feb 2022, Nestle Health Science, a business unit of Nestle SA, has completed its acquisition of Vital Proteins, a Chicago-based manufacturer of collagen-based foods, beverages and supplements. Financial terms of the transaction were not disclosed. “We have worked to expand the brand geographically, scale up R&D and innovate on new products,” Mr. Behar said. “More people around the world are becoming aware of how collagen can be incorporated into their wellness journeys.”
On 31st March 2022, MusclePharm Corporation a global provider of leading sports nutrition and lifestyle branded nutritional supplements, announced it will be expanding into the ready-to-drink protein category with the launch of its new whey protein drink line in the summer of 2022. The new high protein beverage line will be marketed under the leading MusclePharm brand and will contain over 20g of protein, be sugar free and will be available in multiple flavors.
Key Target Audience
Ready-to-drink Protein Manufactures, Ready-to-drink Protein Suppliers, Regulatory Bodies, Potential Investors, New Entrants, Research and Development Institutes and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.