About Granola Cereal
Granola is a breakfast cereal that's similar to muesli, usually coated in some form of sugar such as honey to give it a crunchy, chunky texture. Granola Cereal is good for weight loss as it contains high fiber and various micronutrients, which helps keep feeling fuller for longer. Granola is also carried by people who are hiking, camping, or backpacking because of its nutritious, lightweight, high in calories, and easy-to-store properties.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new product launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Granola Cereal market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Kellogg's (United States), Quaker Oats Company (United States), General Mills (United States), Nestle (Switzerland), Bagrry's (India), Yogabar (India), True Elements (India), Kölln (Germany), Cascadian Farm Organic (United States) and Nature's Path (Canada) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Honey Bunches of oats (United States) and Others.
Segmentation Overview
AMA Research has segmented the market of Global Granola Cereal market by Type (Gluten-Free, Keto Cereal and Granola and Others), Application (Direct Consumption and Food Industry) and Region.
On the basis of geography, the market of Granola Cereal has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Ingredients, the sub-segment i.e. Wheat will boost the Granola Cereal market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sales Channel, the sub-segment i.e. Online will boost the Granola Cereal market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
The Launch of New Granola Cereals With Immune Associated Ingredients
Market Growth Drivers:
Increasing Health Conscious Population Across the Globe and Increasing Demand of Healthy and Low Calorie to Lose Weight and Weight Management
Challenges:
High Consumption of Granola Cereals May Increase the Risk of Obesity, Diabetes, Heart Disease, and Other Chronic Health Conditions
Restraints:
Increased Competition Due to Convenient Alternatives and Skipping Breakfast
Opportunities:
Increased Adoption of Healthy, Natural, and Nutritious Ingredients for Breakfast and Snacks
Market Leaders and their expansionary development strategies
In December 2020, The Ferrero Group has reached agreement to acquire Eat Natural, a UK-based maker of cereal bars, toasted muesli and granola. Financial terms of the transaction were not disclosed.
In December 2019, General Mills, Inc. announced the launch of five new varieties of cereal. To develop new cereals General Mills has partnered with The Hershey Co. General Mill’s new Hershey’s Kisses cereal features chocolate-flavored cereal pieces shaped like Hershey’s Kisses chocolates. Further, the company is also planning to launch Nature Valley Coconut & Almond Granola product that combines oats and honey granola clusters with almond slices and toasted coconut shavings.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Granola Cereal Manufacturers, Suppliers and Distributors of Granola Cereal, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations, End-Users and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.