About Content Authoring Tools
Content authoring tools are used to create multimedia content to propagate through online platforms. The purpose of the authoring tools is to make education content more efficient. The growth in e-learning market has led to rise in numbers of users and need for quality content sets service providers apart. Rising e-learning and investment in it is further driving content authoring tools.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Content Authoring Tools market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Articulate (United States), TechSmith (United States), Trivantis (United States) and Adobe (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Allen Interactions (United States), Brainshark (United States), DominKnow (Canada), Elucidat (United Kingdom) and Softchalk (United States).
Segmentation Overview
AMA Research has segmented the market of Global Content Authoring Tools market by Type (Video, Graphics, Sound and Others), Application (ELearning development tools, Web-based eLearning development tools, Simulation development tools, Virtual classroom systems, Mobile learning and Social learning) and Region.
On the basis of geography, the market of Content Authoring Tools has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Education Level, the sub-segment i.e. K-12 will boost the Content Authoring Tools market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rising Cloud Computing Applications and Deployment of Multi platform Friendly Online Training Resources
Market Growth Drivers:
Growing e-Learning Market and Important Role of Content Authoring Tools in Speeding Up the Processes and Growing Inclination in E-learning led to Heavy Investment
Challenges:
Inability to Keep Leaner Engagement High and Lack of Quality and Creativity
Restraints:
Threat from Open Source Content Authoring Tools and Difficulty Involved in Revising and Updating Online Training Courses
Opportunities:
Rising Demand for Top-Notch e Learning Courses and Growing Need to Cutting Down the Cost of E-learning Tools
Market Leaders and their expansionary development strategies
Aug. 18, 2020 /PRNewswire/ -- Absorb Software, provider of the Absorb Learning Management System (LMS) and Absorb Infuse, today announced the acquisition of Koantic, a cloud-based course authoring tool. The acquisition keeps Absorb moving forward on a path of strong growth and market expansion. It also reinforces our position as a truly all-in-one learning platform at a time when intuitive, powerful tools are a differentiator for businesses.
In June 2022, Intellum, the #1 customer, partner, and employee education platform, announced a significant redesign to Evolve, the world’s most innovative content authoring tool used by a wide range of companies, including Google, Meta, Salesforce, Randstad, Pearson, WeWork, and Cotton On.
Key Target Audience
Content Authoring Tools Producers, Content Authoring Tools System Integrators, Content Authoring Tools Potential Investors, Industry Association, Educational Institutions and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.