What is Wan Optimization Market?
WAN optimization, also known as WAN acceleration, refers to a collection of technologies and techniques for improving the efficiency of data flow through a wide area network (WAN) between a company's centralised data centres and remote offices. By overcoming network latency, reducing packet loss, and mitigating capacity limitations, the aim of optimization in an enterprise WAN is to increase the pace at which end users can access business-critical applications and information. WAN optimization is an integral aspect of network management because it helps you to optimise traffic and ensure a certain amount of bandwidth for the most critical applications. Traffic shaping, the elimination of redundant data, data compression, data caching, and the streamlining of data protocols are some of the basic technologies used in WAN optimization.
The market study is being classified by Type (Traditional WAN and SD-WAN), by Application (Financial Services, IT and Telecom, Healthcare, Government, Media and Entertainment and Others) and major geographies with country level break-up.
Cisco (United States), Riverbed (United States), Citrix (United States), Infovista (United Kingdom), Silver Peak (United States), Array Networks (United States), Aryaka (United States), Circadence (United States), Fat Pipe (United States) and Nuage Networks(United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Oracle (United States), Huawei(China), Wanos (South Africa), Equinix (United States) and Exinda (United States).
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Wan Optimization market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Wan Optimization market by Type, Application and Region.
On the basis of geography, the market of Wan Optimization has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Rising need to ensure users’ quality of experience and productivity
- Rising number of data centers and branch offices
Market Trend
- Rise of cloud-based WAN optimization solution
Restraints
- Latency of network for video content and VoIP
Opportunities
- WAN optimization for cloud technology
- Hybrid WAN solution for enterprises
Challenges
- High capital and operational expenditure for WAN optimization solution
- Availability of low-cost bandwidth
Market Leaders and some development strategies
In August 2019, G-Net partnered with Riverbed to launch G-Net Visibility-as-a-Service (GVaaS) . This partnership delivers managed Visibility-as-a-Service (VaaS) offerings for network and application performance, and digital experience management and security.
In November 2018, Cisco integrated advanced security with the SD-WAN technology to enable IT to offer better application experiences, and enhance users’ productivity and integrated security, from the branch offices to the cloud. and In September 2019, Cisco worked with Altice USA to expand the scale of its SD-WAN service offerings to enterprises . This partnership enabled Altice USA to offer its enterprise customers various differentiated services in a seamless, reliable, and secure manner.
Key Target Audience
Government Regulatory Bodies, Private Research Organizations, Government Research Organization and Others