Global Personalized Retail Nutrition And Wellness Market Overview:
The rise of the market for customized retail nutrition and wellness can also be traced to the increased interest in functional foods. Functional foods, particularly protein supplements, are increasingly gaining traction and becoming an important element of the everyday diet of consumers. As a result of the growing demand for functional foods, businesses are focusing on expanding their product lines. The development of improved wearable solutions, increased integration of digital technologies, and focused scalability of direct-to-consumer e-commerce models have all contributed to the market's growth in recent years.
Growth Drivers
- Rising competition due to growth in the number of new entrants
- Wide range of program options with respect to type and price
Roadblocks
- Lack of research activities with respect to nutrigenomics
Opportunities
- Growing inclination towards functional foods
- Rising number of major companies entering in partnership with nutrigenomics startups
Challenges
Competitive Landscape:
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies.
Some of the key players profiled in the report are Cargill Incorporated (United States), The Nature’s Bounty Co. (United States), Bayer AG (Germany), PlateJoy (United States), Tracxn Technologies (India), Viome (United States), BitBite Inc. (United States), Noom, Inc. (United States), Savor Health (United States), Foodsmart, Inc. (United States), GLUCOVATION, INC. (United States) and Healbe (United States). Analyst at AMA Research see United States Vendors to retain maximum share of Global Personalized Retail Nutrition And Wellness market by 2026.
Latest Market Insights:
December 2020, THE BOUNTIFUL COMPANY launched Immune 24 Hour +. It is a Non-GMO vitamin C supplement with 24-hour immune support. In addition, the soft gel of the supplement also includes Zinc and Vitamin D for added immune plus antioxidant support.
In February 2021, Merit Functional Foods opened a new plant-based protein manufacturing facility in Winnipeg, Manitoba. The new facility will increase the production of food-grade high purity pea and canola proteins that are used in food and beverage applications. and In June 2020, ZOE launched a test kit and app based on Artificial Intelligence (AI) for developing personalized eating plans based on an individual’s dietary inflammation and unique gut microbes.
What Can be Explored with the Personalized Retail Nutrition And Wellness Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Personalized Retail Nutrition And Wellness Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Personalized Retail Nutrition And Wellness
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Personalized Retail Nutrition And Wellness market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Personalized Retail Nutrition And Wellness market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes New Entrants and Investors, Personalized Retail Nutrition And Wellness Provider, Venture Capitalists, Government Bodies, Corporate Entities, Government and Private Research Organizations and Others.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.