About Wheatgrass Products
Wheatgrass product is a supplement-rich sort of youthful grass in the wheat family that is sold as a dietary enhancement in tablet, case, powder, and fluid structures. Wheatgrass product is frequently utilized for squeezing or added to smoothies. Wheatgrass product gives a concentrated measure of supplements, including iron, calcium, magnesium, amino acids, chlorophyll, and nutrients A, C, and E. Wheatgrass product is generally considered safe because it may cause nausea, anorexia, and constipation.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Companies in the wheatgrass products market are investing in research and development activities with a focus on product portfolios including multiple variants of beverages, pills, powder, and juices. Various firms are also targeting strategic mergers and acquisitions. It is a vital pattern for both speculators and present organizations to invest in rising business sectors. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Wheatgrass Products market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Now Foods (United States), Synergy Natural (Australia), Dynamic Greens Wheatgrass Juice (Canada), Navitas Organics (United States), Pines International, Inc. (United States), Herbco International Inc. (United States), Nutriblade (United States), Girmes Wheatgrass (United States), E-Phamax (Switzerland), Terrasoul Superfoods (United States), Naturya (United Kingdom) and Amazing Grass (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Wheatgrass Products market by Type (Juice and Powder), Application (Food & Beverages, Nutraceuticals, Personal Care & Cosmetics, Pharmaceuticals, Pet Food and Household) and Region.
On the basis of geography, the market of Wheatgrass Products has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by By Distribution Channels, the sub-segment i.e. Hypermarket/Supermarket will boost the Wheatgrass Products market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by By Packing, the sub-segment i.e. Pouches will boost the Wheatgrass Products market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
The rise in the aging population and elderly populations are readily investing in wheatgrass products and An increase in health awareness among consumers, new developments, and innovations
Market Growth Drivers:
Increase in demand from gluten-intolerant consumers for wheatgrass products and Consumers have started spending on nutritional food and are opting for wheatgrass products for health maintenance
Challenges:
Reduce the side effect of the wheatgrass products
Restraints:
Consumption of wheatgrass may have few side effects
Opportunities:
Development of wheatgrass products market in emerging countries and Formulation of standard guidelines regarding utilization of wheatgrass products
Market Leaders and their expansionary development strategies
In March 2021, JIVO Wellness, a New Delhi-based company, launched an exciting range of products, including a refreshing wheatgrass summer drink. To expand its reach, the company has formed partnerships with leading e-commerce platforms and superstores for widespread distribution.
On 8 September 2020, Nature’s Path – the first-ever certified organic cereal manufacturer in North America and leading breakfast and snack food company – launched a line of delicious Superfood Granolas and Oatmeal cups, chock full of functional ingredients designed to contribute to optimal health, improve endurance, boost stamina, and sharpen mental focus.
Key Target Audience
Industry Associations, Government Regulatory Bodies, Health Institutions, Diet Product Suppliers and Farm Products Suppliers
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.