Malted Milk Powder Market Scope
Malted Milk Powder is a powdered gruel made from a mixture of malted barley, wheat flour, and evaporated whole milk powder that is widely used to add flavor in bakery products like cookies, milkshakes, etc. and beverages. Malt milk powder is full of antioxidants, vitamins, and minerals, which certainly boosts your immune system and helps to access all of the good stuff that is required as part of a balanced diet.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Key Companies Profiled | Nestle (Switzerland), Unilever (United Kingdom), King Arthur (United States), Anthony's Goods (United States), Hoosier Hill Farm LLC (United States), Briess Malt & Ingredients (United States), Amul (India), Muntons (United Kingdom) and Modernist Pantry (United States) |
CAGR | 5.0% |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new product launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Malted Milk Powder market throughout the predicted period.
Nestle (Switzerland), Unilever (United Kingdom), King Arthur (United States), Anthony's Goods (United States), Hoosier Hill Farm LLC (United States), Briess Malt & Ingredients (United States), Amul (India), Muntons (United Kingdom) and Modernist Pantry (United States) are some of the key players that are part of study coverage.
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Malted Milk Powder market by Type , by Application (Bakery Products, Confectionary Items, Beverages, Dietary Supplements and Others) and Region with country level break-up.
On the basis of geography, the market of Malted Milk Powder has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2023.
Market Leaders and their expansionary development strategies
In December 2020, Unilever announced the acquisition of the Health Food Drinks portfolio of GlaxoSmithKline. The transaction is aligned with Unilever’s stated strategy of increasing its presence in health-food categories and in high-growth emerging markets. GSK is the undisputed leader in the Health Food Drinks category in India with iconic brands such as Horlicks and Boost, which will help Unilever to strengthen its position in health and wellness.
In June 2020, Nestle launched Everyday Malt Milk Powder range in Malaysia to attract consumers to its Nestle Everyday range and grow its share in the milk powder segment. The malt milk powder is formulated with Max Nutre, which features a combination of 11 micronutrients comprising 8 vitamins and 3 minerals to support growth and help in the development of red blood cells, bones and muscles.
Influencing Trend:
New Product Developments and Launches of Malted Milk Powder by Key Manufacturers
Market Growth Drivers:
Increasing Demand of Malted Milk Powder to Add Flavor in Hot and Cold Beverages and Change in Consumers’ Preference towards the Nutritional Diet and Adoption of Dietary Supplements
Challenges:
Lack of Nutrients Important for Bone Health
Opportunities:
Growing Consumption of Bakery Items and Confectionaries
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Malted Milk Powder Manufacturers, Suppliers and Distributors of Malted Milk Powder, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations, End- Users and Others