About Hypertonic drinks
Hypertonic drinks are considered as the third category of sports drink. It contains particles that are having more concentrated than the body’s fluids and they are absorbed more slowly. They are highly utilized as a recovery drink or whenever the user required extra energy during the day. It is taken as a daily supplement of carbohydrate intake after the gym and exercising.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The global hypertonic drinks market is highly competitive and consists of some key players. In terms of market share, few of the key players presently dominate the global market. These market players are leveraging on strategic collaborative creativities to intensification their market share and escalation their profitability. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Hypertonic drinks market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Red Bull (Australia), Prezi Inc. (United States), PepsiCo (United States), Arizona Beverage Company (United States), National Beverage (United States), Dr Pepper Snapple Group (United States), Living Essentials Marketing (United States), Vital Pharmaceuticals (United States), Big Red (United States) and The Coca-Cola Company (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are MusclePharm Corp (United States), IOVATE (Canada) and Transparent Labs (United States).
Segmentation Overview
AMA Research has segmented the market of Global Hypertonic drinks market by Type (General Energy Drinks and Energy Shots), Application (Health-Conscious People, Diabetics, Athletes and Other) and Region.
On the basis of geography, the market of Hypertonic drinks has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online Stores will boost the Hypertonic drinks market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Age Group, the sub-segment i.e. Age (<13) will boost the Hypertonic drinks market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
High Availability and Attractive Packaging of Hypertonic Drinks Is Encouraging Consumers and Growing Popularity of Yoga and Aerobics among Consumers
Market Growth Drivers:
With the continuous growth in health awareness across the global population is up surging the demand for ready to eat foods and beverages. And with the rising concern towards health, that hypertonic drinks are having strong demand in the market. And also with the increasing number of gym and health-related outlets.
Challenges:
Fluctuation in Changing Consumer Preferences and Tastes
Restraints:
Increasing Concern of Cross-Contamination and High Cost Associated With Hypertonic Drinks
Opportunities:
Increasing Availability of Distinct Fruit Flavour And Along With Rising Adoption of Natural Diet Drinks
Market Leaders and their expansionary development strategies
In August 2022, Coca-Cola India announced the first-ever brand extension for its homegrown brand Limca into the hydrating sports drinks category with 'Limca Sportz'.
In November 2022, Tata Consumer Products launched products under NourishCo, a new line of fruit-based drinks. The product offering also includes sports drinks.
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Hypertonic Drinks Manufacturers, Suppliers and Distributors, Raw Material Suppliers, Government Regulatory and Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.