About Functional Drinks
Functional drinks are non-alcoholic, ready to drink beverages that include non-traditional ingredients includes herbs, minerals, vitamins, amino acids and some additional raw fruits or vegetables. The various new product launches and increasing demand due development of varied products, improvised in taste and versatility in the functional drinks are driving the growth of the very market.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Various top market players such as PepsiCo and Coca Cola are dominating the functional drinks market, whereas Monster beverage is witnessing a jump in its share in the very market. In the current scenario, the growth of a company in the functional drinks sector highly depends on its distribution channel and innovation in products with packaging style in the future. Additionally, Major companies are expanding their businesses and penetrating untapped countries. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Functional Drinks market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Danone S.A. (France), The Coca-Cola Company (Monster Energy) (United States), PepsiCo (United States), Unilever plc (United Kingdom), Nestlé S.A (Switzerland), Red Bull GmbH (Austria), Archer Daniels Midland (ADM) (United States), The Campbell Soup Company (United States), Del Monte Pacific (Singapore), Keurig Dr Pepper (United States), Fonterra (New Zealand), JDB Group (China) and The Kraft Heinz Company (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Rockstar, Inc. (United States), Suntory (Japan), Uni-President Enterprises Corporation (Taiwan) and Welch Foods Inc. (United States).
Segmentation Overview
AMA Research has segmented the market of Global Functional Drinks market by Type (Energy Drinks, Sports Drinks, Fortified Juice, Dairy and Dairy Alternative Beverage and Other) and Region.
On the basis of geography, the market of Functional Drinks has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Supermarket/Hypermarket will boost the Functional Drinks market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Market Players are Focusing on the Smart Marketing & Intelligent Positioning and Innovation in Packaging
Market Growth Drivers:
Increasing Demand from Sporting Events and Commercialization of Domestic Sporting Events Globally and The Growth in the Demand of Healthy Hydration across the World
Challenges:
Limited Adoption Rate in Underdeveloped Nations
Restraints:
High Product Prices
Opportunities:
An Upsurge in Health-Consciousness among Consumers
Key Target Audience
Functional Drinks Manufacturers, Functional Drinks Suppliers/Distributors, Raw Material Suppliers, End Users and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.