Baby Rice Cereal Market Scope
Infant cereals, as the title recommends, are the cereals which are being served to babies or newborn children as their first nourishment product. For the most part, it incorporates wheat, rice cereal, cereal, grain cereal or cereals arranged within the family division, and others, in its catalog. Few of the brands give diverse sorts of newborn child cereals for newborn children having a place to distinctive age groups. The producers produce modern varieties of the items such as mostly hydrolyzed infant cereals which are sweet in taste. The manufacturers of infant cereals point to create each and each variant or the sort, of the infant cereal to possess any of the nutrients required to enable the adequate development of the newborn child who consumes it.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Earth's Best, Inc. (United States), Wockhardt Ltd. (India_, Nestlé (Switzerland), Nutidar (Jordan), Kendal Nutricare Limited (United Kingdom), DANA Dairy (France), H. J. Heinz Company (United States), Gerber Products Company (United States), The Hain Celestial Group, Inc. (United States) and Plum Organics, LLC (United States) |
CAGR | % |
Key strategies adopted by the market players around the globe include partnerships and agreements globally. Key players have been trying to extend global reach by expanding the distribution channels as well as entering into partnerships with key suppliers in many regions. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Baby Rice Cereal market throughout the predicted period.
Earth's Best, Inc. (United States), Wockhardt Ltd. (India_, Nestlé (Switzerland), Nutidar (Jordan), Kendal Nutricare Limited (United Kingdom), DANA Dairy (France), H. J. Heinz Company (United States), Gerber Products Company (United States), The Hain Celestial Group, Inc. (United States) and Plum Organics, LLC (United States) are some of the key players that are part of study coverage.
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Baby Rice Cereal market by Type and Region with country level break-up.
On the basis of geography, the market of Baby Rice Cereal has been segmented into South America (Brazil, Argentina, Chile, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Singapore, Indonesia, Thailand, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Spain, Sweden, Belgium, Finland, Denmark, Russia, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2022.
Market Leaders and their expansionary development strategies
In July 2023, it was announced that Gerber, a leading baby food company, would merge with Hain Celestial, a natural and organic food company. The merger is expected to close in early 2024 and will create a powerhouse in the baby food industry, with a combined portfolio of brands that includes Gerber, Earth's Best, and Happy Family.
In September 2023, Gerber launched a new line of fortified rice cereals with iron. The new cereals are designed to help meet the iron needs of babies, who are at risk of iron deficiency anemia.
Influencing Trend:
Innovation in Packaging and Introduction of Ready-To-Cook Rice Cereals
Market Growth Drivers:
Increasing Disposable Income, Changing Lifestyle and Increasing Health Consciousness
Challenges:
Few Infants may be Allergic to the Product
Restraints:
Higher Cost of Product and Unawareness Among People about its Benefits
Opportunities:
Untapped Emerging Nation
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Government Regulatory and Research Organizations, End-Use Industries, Manufacturer, Supplier & Distributors and Raw Material Suppliers