Air Care Market Scope
Natural scents are becoming more popular, and there is a growing awareness of environmental issues, which presents a huge opportunity for the global air care industry. Furthermore, people all around the world are concerned about maintaining a clean and hygienic atmosphere by using natural air fresheners. Increased innovation in generating natural air care solutions, such as candle air fresheners, which are environmentally benign and cost less than conventional aerosols and sprays, is also a major element driving global demand for air care products.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Air Delights Inc. (United States), Church & Dwight Co. Inc. (New Jersey), Godrej Consumer Products Ltd. (India), Henkel AG & Company KGaA (Germany), Newell Brands (United States), Procter & Gamble Co. (United States), Reckitt Benckiser Group PLC (United Kingdom), Rexair LLC ( United States), S.C. Johnson & Son, Inc. (United States) and Sara Lee Corporation (United States) |
CAGR | % |
Mergers and acquisitions, expansions, investments, new service launches, and collaborations are some of the companies' preferred market-exploration strategies. The company is contributing its share to increasing the company’s growth. The major companies are daily facing new challenges in the market some of the major key players are Air Delights Inc., Church & Dwight Co. Inc., Godrej Consumer Products Ltd., and Henkel AG & Company KGaA. Company overview, revenue generated, production capacities, investment in R&D, new market initiatives, and product launches are these types of strategies most companies are used in growing business.
Air Delights Inc. (United States), Church & Dwight Co. Inc. (New Jersey), Godrej Consumer Products Ltd. (India), Henkel AG & Company KGaA (Germany), Newell Brands (United States), Procter & Gamble Co. (United States), Reckitt Benckiser Group PLC (United Kingdom), Rexair LLC ( United States), S.C. Johnson & Son, Inc. (United States) and Sara Lee Corporation (United States) are some of the key players that are part of study coverage.
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Air Care market by Type , by Application (Households, Corporate, Car and Others) and Region with country level break-up.
On the basis of geography, the market of Air Care has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2022.
Market Leaders and their expansionary development strategies
In September 2022, Church & Dwight Co., Inc. has signed a definitive agreement to acquired the Hero Mighty Patch® brand (Hero) and other acne treatment products for USD 630 million, consisting of cash and Church & Dwight restricted stock.
In 2020, VANZO ASIA one of Malaysia's most well-known vehicle perfume companies has developed its latest New Generation Sterilizing Air Freshener in response to female drivers' growing demand and favorable comments. English pear, freesia, and classic floral are among the ingredients in the New Generation Sterilizing Air Freshener, which were provided by Japan's fragrance vendor Ogawa & Co., Ltd.
Influencing Trend:
High Growing and Innovation in Fragrance Devices
Market Growth Drivers:
Increase in Mounting Population Level, Rising Demand for Various Fragrance Products such as Sprays and Growing Demand for Personal Care Products and Increase in Consumer Disposable Income
Challenges:
Expansion of New Variety of Air Care Products and Lack of substitutes Available in the Market
Restraints:
High Cost of Air Products and Increasing Competition among the Manufactures
Opportunities:
Augmented Preference for Eco-Friendly Products, High Developments and Innovations in the Air Care Products and Increasing Environmental Awareness and the Use of Natural Fragrance Services
Key Target Audience
Industry Association, Air Care Suppliers and producers, Downstream Vendors, Marketing & Consulting firms, Venture Capitalists, Government & Regulatory Bodies and Investors