About Purple Foods
Purple foods have a high concentration of anthocyanins. Purple grapes, passion fruit, figs, plums, raisins, and dried plums are also popular purple fruits. Purple foods include berries including blueberries, blackberries, cranberries, elderberries, chokeberries, and bilberries. These purple foods aid in the prevention of diseases like ageing, cancer, obesity, and inflammation. Anthocyanins can protect the heart muscle and blood arteries from oxidative damage, delay the ageing of the brain by two and a half years, and help to promote eye health. People are becoming increasingly concerned about their health, which is driving up demand for nutritious foods on the market. Food additives are used by the majority of food processing enterprises to ensure that their products meet industry standards. Natural colouring compounds were favoured by food manufacturers to meet the need of health-conscious clients, driving the market for purple foods.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 3.2% |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that Global Vendors will contribute the maximum growth to Global Purple Foods market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Exberry (United States), Ark Foods (United States), Hollyberry B.V. (Netherlands), Jiangxi Cereal Food Co Ltd (China), Kanegrade (Nerherlands), Kent Frozen Foods Ltd (United Kingdom), Lemon Concentrate (Spain), Merry Berry (United Kingdom), Nutraonly (United States) and Vinayak Ingredients India Pvt. Ltd (India) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Purple Foods market by Type (Fruits, Grains, Legumes, Vegetables and Other) and Region.
On the basis of geography, the market of Purple Foods has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Singapore, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Spain, Rest of Europe), MEA (Saudi Arabia, Turkey, Israel, United Arab Emirates, South Africa, Rest of Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online will boost the Purple Foods market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing Use in Cosmetic Industry and Growing Research and Development Activities
Market Growth Drivers:
Rise in Awareness Towards Health Benefits of Purple Foods and Several Benefits Offered by These Food Items
Challenges:
Lower Awareness Among the General Public
Restraints:
Higher Price than Normal Fruits and Vegetables
Opportunities:
Increasing Demand in Developing and Developed Nations
Market Leaders and their expansionary development strategies
In March 2024, Purple Innovation, Inc. announced that it has entered into a settlement agreement with Tempur Sealy International, Inc. The parties have agreed to a post-acquisition framework for Purple's partnership with Mattress Firm Inc. , the nation's largest mattress specialty retailer, subject to FTC approval of TSI's acquisition of Mattress Firm, and amicably resolved their various intellectual property disputes. Purple is pleased to reaffirm its valid patent and trademark rights in and to its proprietary Hyper-Elastic Polymer gel material, the key component in Purple's GelFlex Grid.
In June 2020, Carnival Group, the operator of India’s one of the largest multiplex chain, Carnival Cinemas forays into the cloud kitchen business with Purple Foods & Beverages Pvt. Ltd. (a wholly owned subsidiary of Carnival Group) with 100 cloud units offering five brands - Purple Canteen (Non Veg), Green Canteen (Pure Veg), Red Bubble Cafe, Movie Munchies and Fresh Counter across its locations with an aim to serve a hygienically prepared and safely delivered food and beverages
Key Target Audience
Farmers and growers communities, Natural Colorants and Additives Manufacturers, Cosmetics Companies, Industry Investors/Investment Bankers, Education & Research Institutes and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.