About Badminton Sportswear
Badminton sportswear is designed ad hoc utilized or worn by badminton players. Badminton sportswear consists of a jersey that shows the last name of the player and number on the back, also athletic shoes and shorts. Changing socio-economic scenario fueled by high living standards is expected to provide a lucrative opportunity for the very market in developing countries. Sportswear are an eye-catching appearance and a pleasing look as well as functions that would enhance the athlete’s performance and would also provide some extra comfort and uphold the health of the wearer, this is projected growth of the market in the forecast period.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new modifications in the existing products, and collaborations as per their preferred strategies. In 2015, Nike had announced its ambitious plans so as to hit USD 50 billion in sales by 2020 and as known women’s business is a huge opportunity. Also, the Oregon-based company had set its marketing expenditure to USD 804 million in 2016, with an increase of 10 percent year after year, with a center of attention on its women offerings, which further strategizes to grow into a USD 11 billion business by 2020.The Vendors having a strong hold in the market are Nike, Adidas, Under Armour, and Puma. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Badminton Sportswear market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Nike (United States), Adidas (Germany), Under Armour (United States), Puma (Germany), VF Corporation (United States), Anta Sports (China), Gap (United States), Columbia Sportswear (United States), Lululemon Athletica (Canada), LiNing (China), Amer Sports (Finland) and ASICS (Japan) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Hanesbrands Inc. (United States), Peak Sports (United States), 361sport (China), Xtep (China), Billabong (Australia) and Kappa (Italy).
Segmentation Overview
AMA Research has segmented the market of Global Badminton Sportswear market by Type (T-Shirt, Shorts, Shoes, Coat, Pants, Shirt, Socks and Others), Application (Men, Women and Kids) and Region.
On the basis of geography, the market of Badminton Sportswear has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online will boost the Badminton Sportswear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Material, the sub-segment i.e. Cotton will boost the Badminton Sportswear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rising Trend of Badminton Game in Developing Countries and Increasing Participants in Sports Due to Global Media Coverage
Market Growth Drivers:
Increasing Health Consciousness and Changing Fashion Worldwide, Growing Women Involvement in Badminton Sportswear Game Globally and Surging Disposable Income in Emerging Economies
Challenges:
Aging Demography in Various Countries in North America and Europe Region
Restraints:
High-cost Associated with Badminton Sportswear Apparel
Opportunities:
Business Expansion and Market Penetration Opportunities in Emerging Economies and Technological Advancements for Creation of New Innovative Materials
Market Leaders and their expansionary development strategies
On January 21st, 2020, Nike Sportswear has used FlyEase technology in its new product named the Air Max 90 FlyEase. It offers quick, easy-on, and access through a flexible heel that collapses when wearers step into the shoe. The heel then snaps back into place upon entry to secure the fit. The idea behind the design is that wearers of the Air Max 90 FlyEase can tie and set their laces and then slip the shoe on and off for easy access on the go. The Air Max 90 FlyEase releases in adults and kids sizing globally in March 2020.
The ADIZERO BOSTON 12 features the most recent adidas technology and innovation, giving training runs a race-day feel, while the ADIZERO ADIOS 8 is designed for speed on race day
Key Target Audience
Badminton Sportswear Manufacturers, Potential Technology Investors, Regulatory & Government Bodies, Downstream Vendors, End Users and Other
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.