About Dried Goji Bay
Dried goji berries are the fruits of the wolfberry or goji plants. These plants belong to the lyceum genus and are of 2 varieties, Lycium barbarum, and Lycium chinense. Goji berries are renowned by many names as well as wolfberry, bush, and shrub. Goji berry plants are native to China and have an extended history of consumption and use in ancient medicines. The dried goji berries gained widespread quality in developed countries because of their prolific nutrition, nutrient, and antioxidant profile.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 3.9% |
The global market for the Dried Goji Bay is fragmented by global key players owing to the rising demand for healthy foods and diets due to the rising popularity of healthy lifestyle choices in rapid urbanization. The players should focus upon clean packaging and non-addition of preservatives and additives with certified sources and government license for the transparent service to grab the market share. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Goabay (India), TheSpiceMarket.in (India), Ningxia Pure Goji Biology Technology (China), Organicway (Australia), Viva Naturals (United States) and Vantasty (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Unicorn Superfoods (Australia), Alovitox (United States) and Essential Living (United Kingdom).
Segmentation Overview
AMA Research has segmented the market of Global Dried Goji Bay market by Type (Black Goji and Red Goji) and Region.
On the basis of geography, the market of Dried Goji Bay has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Asia Pacific region held largest market share in the year 2023. If we see Market by Packaging, the sub-segment i.e. Plastic Bags will boost the Dried Goji Bay market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sales Channel, the sub-segment i.e. Online will boost the Dried Goji Bay market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Food and Beverages will boost the Dried Goji Bay market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Employment of Clean Label Packaging and Premium Packaging Techniques
Market Growth Drivers:
Raising Awareness about Health and Organic Diet for Healthy Lifestyle and Growth in Demand for Organic Foods with Fewer Preservatives
Challenges:
Availability of Substitutes Hindering the Dried Goji Bay Market
Restraints:
Side Effects of Dried Goji Berries on Thinner Blood and Allergies
Opportunities:
The rise in Demand for Functional Foods in the Fitness and Gym Industry and Increasing Awareness about Spices and Premixes as Food Additives and Supplements
Market Leaders and their expansionary development strategies
In October 2021, Hong Kong-based berry giant BerryWen acquired Goji berry supplier and processor Ningxia Zhongning Xian Oasis Goji Berry Industry Co., Ltd. for an undisclosed amount. This acquisition aimed to strengthen BerryWen's presence in the Goji berry market and expand its product offerings.
In November 2022, Oregon-based Sun Organic Ingredients launched a new line of organic Goji berry powders and juice concentrates. These new products cater to the growing demand for organic and functional food ingredients.
In 2007, the U.K. Food Standards Agency declassified goji berries as novel foods due to the significant history of goji berry consumption prior to 1997. The agency additionally raised concerns regarding the health claims usually associated with products containing goji berries as an ingredient.
Key Target Audience
Dried Goji Bay Manufacturer, Supplier/Distributor, Research Institutes, End-User Industry and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.