About Garden Cress
Garden cress is known as medicinal plant as it is mainly grown for making medicine. Garden cress is used for coughs, vitamin C deficiency and fluid retention. It is also known as halim. It is an edible fast-growing herb, which is native to Persia. Stems, seeds and leaves of garden cress are palatable. Leaves and stems are eaten in its raw form in culinary purposes. It has unique flavour and higher nutritional value which makes garden cress more tasty and healthy. Geographically, Asia Pacific and Europe have been recognized as highly growing market. Garden Cress is commercially grown in France, the Netherlands and Scandinavia. Therefore, Europe and Asia Pacific are considered to be the dominant market over forecast period.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 6.2% |
The market of solutions for garden cress is expected to grow with rising demand from number of end use industries. Numerous companies are operating in the market to provide garden cress in different market. The market is highly fragmented with the presence of several market players. They are gaining attention owing to their innovative and novel portfolio. In addition, market profitability is attracting new entrant which is turn impacted on competitive rivalry. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Cress Company Inc. (United Kingdom), West Coast Seed (United States), Mountain Valley Co. (United States), Fruition Seeds, LLC (United States), Kitazawa Seed Company (United States) and Cresco BV (Netherland) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Garden Cress market by Type (Crinkled, Wrinkled, Crumpled, Curly and Persian) and Region.
On the basis of geography, the market of Garden Cress has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Sales Channel , the sub-segment i.e. Online will boost the Garden Cress market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End Use, the sub-segment i.e. Food & Beverages will boost the Garden Cress market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Huge Demand in Pharmaceutical Industry
Market Growth Drivers:
Rising Expenditure & Infrastructure of End Use Industry and Increasing Demand for Garden Cress in the Treatment of Anaemia
Challenges:
Critical Functioning and Properties of Garden Cress
Restraints:
Less Awareness regarding garden Cress in certain Geographical Region
Opportunities:
Increasing Cosmetics Industry has Created Growth Opportunities for the Market
Market Leaders and their expansionary development strategies
In June 2023, Royal COSUN (Netherlands) and Tate & Lyle PLC (UK) announce a joint venture to develop and produce high-protein ingredients from peas and other legumes, including garden cress. This venture leverages both companies' expertise in plant-based protein technology.
In September 2023, Rijk Zwaan (Netherlands) launches a new variety of garden cress with extended shelf life. This new variety is ideal for pre-packaged salads and other convenience foods.
As per Research Study, garden cress extract kills 97% of breast cancer cells in Vitro. Garden cress is cruciferous-family vegetable as it contains but is unique because it contains very high amounts of BITC (benzyl isothiocyanate). It is emerged as a powerful anti-cancer compound. In this study, BITC was seen to kill 97% of ER- breast cancer cells (MDA-MB-231) after 24 hours of treatment.
Key Target Audience
Garden Cress Manufacturer, Garden Cress Distributors, Raw Material Suppliers, Regulatory Authorities, New Entrants/Investors, Strategic Business Planners, Governments and End Use Industry
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.