Oral Care Products Market Scope
Increasing awareness about dental hygiene and the rising prevalence of dental caries among patients are driving the Global Oral Care Products market. Oral Care Products includes various Oral health product which is an important aspect for overall human health and well-being. There are different oral care products available in the market like gels, pastes, and powder as toothpaste, deep clean, daily clean, tongue cleaning, whitening, and massaging as total mouth cleaning techniques which are aiding to the growth of the market. Poor oral hygiene can lead to oral diseases such as dental cavities, gum diseases, and it can lead to Oral cancer, Diabetes and heart diseases too. Oral hygiene is leading to a shift from traditional products to innovative Appliances, Formulations, and Implements are some of the factors driving the Global Oral Care Products. Electric oral care products are used to maintain oral Hygiene. Most of the products use a battery to store electricity and possess advanced functionality as compared to their traditional counterparts.
The market appears to be fragmented with many Global and Regional key players. The players are taking initiatives of innovation of new products such as On January 2018, Colgate advances the future of oral care with Electronic toothbrush with AI named as Colgate connect Smart Toothbrush E1 have revolutionized the market. New product innovation focus on active ingredients is the main strategy adopted by players.
Johnson & Johnson (United States), ToiletTree Products, Inc. (United States), Colgate-Palmolive (United States), Dr. Fresh Inc (United States), Amway (United States), Procter & Gamble (United States), Unilever NV (United KIngdom), GlaxoSmithKline (United KIngdom), Jordan AS (Norway) and Sunstar Suisse S.A. (Switzerland) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are Church & Dwight (United States), Lion Corp (Japan), Pigeon (Japan) and Supersmile (United States).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
Segmentation Overview
The study have segmented the market of Global Oral Care Products market by Type (Toothbrushes, Toothpaste, Flosses, Teeth Whitening Products, Oral Deodorization and Other), by Application (Dental Clinics and Home Care) and Region with country level break-up.
On the basis of geography, the market of Oral Care Products has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
On Feb 2018, Procter & Gamble's (P&G) oral care brand Crest launched a new toothpaste product Gum Detoxify which will help in improving tooth gum health by targeting the millions of plaque bacteria around the gum line. The new activated foam technology will help to ensure the even care of gums and teeth before and after brushing.
Market Trend
- Increasing Demand for Electric flossers Due to its Advanced Features of Preventing Plaque Formation
Market Drivers
- Increasing oral problems among children due to poor eating habits
- Innovation in technology leading to new products like electronic toothbrush
Opportunities
- Increasing demand for natural and oral ingredients in the oral products
- Increasing Online purchase for oral products
Restraints
- Side effects from oral care products leading to oral mucosa damage is restraining this market
- Economic slowdown leading to less purchase of oral products by customers
Challenges
- High dependency on retail stores and Lack of oral care professionals
Key Target Audience
Health Care providers, Dental associations, Oral Care Products Manufacturers, Traders, Distributors, Suppliers, Venture Capitalists, Investors, Dental practitioners and Others