Industry Background:
Valerian is a kind of herb. Valerian is most often used to treat sleep problems, particularly insomnia. Orally, Valerian is used to treating anxiety and psychological stress, although there is insufficient scientific evidence to back up these claims. Valerian tea also comes with these same benefits. It is increasingly being consumed in developed countries due to its health benefits. North America is the largest market for valerian tea followed by Europe as the valerian herb is grown there.This growth is primarily driven by Increasing Consumption of Valerian Tea Owing to Its Health Benefits and Urban Lifestyle Resulting to sleep disorders and Anxiety.
Globally, a noticeable market trend is evident Introduction Of Organic Valerian Tea in The Market. The Beverages sector in the North America region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Vendors, such as Numi Organic Tea (United States), Alvita (United States), DAVIDS TEA (United States), Dr Stuart (United States), Traditional Medicinals (United States), Pukka (United Kingdom), Celestial Seasonings (United States), VitaCup (United States), HerbaZest (United States) and Tea Life (Japan) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
On 3rd Feb 2021, Numi Organic Tea, a global leader in valerian tea, has announced the release of its new Stay Healthy Line. The collection includes strong herbal mixes intended to enhance immunity, treat typical cold symptoms, and help users relax during a time when consumers are increasingly seeking physical and mental health.
Regulatory Insights:
According to European Food safety requirements, “1. Food shall not be placed on the market if it is unsafe. 2. Food shall be deemed to be unsafe if it is considered to be: (a) injurious to health; (b) unfit for human consumption. 3. In determining whether any food is unsafe, regard shall be had: (a) to the normal conditions of use of the food by the consumer and at each stage of production, processing, and distribution”
Market Drivers
- Increasing Consumption of Valerian Tea Owing to Its Health Benefits
- Urban Lifestyle Resulting to sleep disorders and Anxiety
Market Trend
- Introduction Of Organic Valerian Tea in The Market
Restraints
- Lack Of Research on The Benefits of Valerian Tea
Opportunities
Growing Awareness About Health Among Masses Will Boost the Demand of Valerian Tea and Innovative Marketing and Endorsements of Valerian Tea Will Increase Its Demand
Challenges
Lack Of Awareness About the Availability of Valerian Tea and Valerian Tea May Cause Headache to Some Individuals
AMA Research follow a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcase the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyse the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts, but also include significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Valerian Tea Study Sheds Light on
The Valerian Tea Market status quo and key characteristics. To end this, Analyst at AMA organize and took survey of the Valerian Tea industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Valerian Tea industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold value they currently claim, or capture the new addressable opportunity.