Industry Background:
Squash is made of different types of fruits and herbal extracts are nonalcoholic beverages or concentrated syrup. It comes in added and non-added sugar range with additional flavors. It might also contain artificial food coloring and additional flavoring items, fruits, and flavors like orange, apple, berries, mango, lemon are used mostly. Squash beverages are also available in multivitamin-rich options to make them more healthy and tastier.This growth is primarily driven by Growing Demand for the Soft Drinks and Demand for the Fruit Beverages Among Health Conscious People.
Globally, a noticeable market trend is evident Introduction of Squash in Different Range of Flavors. The Beverages sector in the Europe region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Vendors, such as Coca-Cola (United States), Hindustan Unilever Limited (Kissan) (India), Britvic PLC (United Kingdom), Suntory (Japan), Carlsberg Group (Denmark), Tovali Limited (United Kingdom), Harboes Bryggeri A/S (Denmark), Belvoir Fruit Farms (United Kingdom) and Dr Pepper Snapple Group (United States) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
On 27th July 2020, Ribena launched a new squash flavour for the summer. Ribena Raspberry & Rhubarb squash is available in 600ml squash bottles. Raspberry flavors are growing at 10% and are 61% incremental to the soft drinks category, helping to attract new shoppers.
On 14th April 2021, Coca-Cola European Partners (CCEP) has expanded the Capri-Sun portfolio with the launch of a Multivitamin Squash in the wholesale and convenience channels. As with the rest of the Capri-Sun range, the new squash drink contains no artificial colors or flavors, or added sugar, and is enhanced with B and C vitamins.
Regulatory Insights:
"According to Indian Food Laws, the fruit squash shall contain at least 25% fruit juice or pulp and not less than 40% TSS. It shall not contain class II preservative in excess of 350 ppm SO2 or 600 ppm benzoic acid. The acid content in squashes generally remains between 1-1.5% but shall not exceed 3.5% as citric acid."
Market Drivers
- Growing Demand for the Soft Drinks
- Demand for the Fruit Beverages Among Health Conscious People
Market Trend
- Introduction of Squash in Different Range of Flavors
Restraints
- Stringent Regulatory Guidelines and Standard on eth Packaging and Labelling of Squash
Opportunities
Rising Online Availability of Squash Range in Different Packaging Size and Surging Demand for Squash Among Children
Challenges
Allergy-Related Side Effects with Squash to Some People
AMA Research follow a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcase the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyse the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts, but also include significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Squash Study Sheds Light on
The Squash Market status quo and key characteristics. To end this, Analyst at AMA organize and took survey of the Squash industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Squash industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold value they currently claim, or capture the new addressable opportunity.