About Pet Raw Food
The pets require an ample amount of nutrition so as to stay energetic, cheerful, and healthy. The usage of raw pet food mainly refers to the kind of food that is meant for the pet animals and which is free from all sorts of preservatives and processing. It is therefore regarded as a much healthier food in comparison to the traditional processed foods which contain many preservatives and may turn out to be harmful to the pets as it can further lead to allergies like yeasts on the skin, ears, and paws. Also, according to the veterinary doctors all around the globe, a highly nutritious and a grain-free raw diet plays an essential role in stating the overall health condition of the pet and also its longevity. The raw pet food is completely free from the preservatives, grains and fillers, synthetic additives, and any kind of meat by-product. This kind of food contains mainly high-quality meat as well as vegetables. The raw food is straight away frozen just after it is prepared which in turn preserves the freshness of the food. Feeding the pets with high-quality raw pet food would improve the overall health of the pet, improve the pet’s immune and digestive system, and also provides it with healthy skin and a thick coat of fur.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The market is highly competitive, due to the rising demands of the consumers for raw pet food products. Most of the giant players are adopting various organic and inorganic strategies for gaining a leading hand in the market share. The companies are also expanding their product portfolio to offer a wide range of raw pet food as per the market necessities. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Pet Raw Food market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
WellPet (United States), Stella & Chewy(United States), Natural Pet Food Group (New Zealand), CARNIVORE MEAT COMPANY, LLC. (United States), Bravo Pet Foods (United States), Nature's Variety (United States), Steve's Real Food (United States), Primal Pets (United States), Grandma Lucy's (United States) and NRG Pet Products (Canada) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Orijen (Australia), Northwest Naturals Raw Pet Food (United States) and Dr. Harvey's (United States).
Segmentation Overview
AMA Research has segmented the market of Global Pet Raw Food market by Type (Frozen Pet Food and Freeze-Dried Pet Food), Application (Dog, Cat and Others) and Region.
On the basis of geography, the market of Pet Raw Food has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online will boost the Pet Raw Food market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Pricing, the sub-segment i.e. Economy Segment will boost the Pet Raw Food market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
The Growing Trend of Humanization among the Pet Owners and Treating Them as Their Own Family Member and Having Great Attachments Towards Them Has Increased the Market Growth and The Increasing Trend of Premiumization as the Number of Pet Owners Are Willing to Spend More Money For the Premium Quality of Food For Their Pets
Market Growth Drivers:
Increase Number of Pet Population and Pet Adoption Boost the Pet Food Market, The Growing Concern Among The Pet Users Regarding The Health Of Their Pets Is Likely To Drive The Growth Of The Pet Raw Food Market and The Increasing Usage Of Pet Raw Food In The Developing Countries Leads To The Growth In The Market
Challenges:
Availability of Counterfeit Products is Anticipated to Challenge the Market. and The Fluctuation of Raw Material Prices Can Cause a Hindrance Towards Growth of the Market
Restraints:
Stringent Government Regulations Hampers the Pet Food Market and Limited Availability of Products and High Costs Associated with the Pet Raw Food Market
Opportunities:
An Upsurge in The Demand of Premium and Novel Pet Foods and The Increasing Awareness Amongst The Consumers Regarding Pet Raw Food Through The Means Of Online Blogs And Recommendations By The Veterinary Doctors
Market Leaders and their expansionary development strategies
In June 2023, BrightPet Nutrition Group, a leading marketer and manufacturer of premium and super-premium branded, private label and co-manufactured pet foods, treats, and care products, has announced the acquisition of Raw Advantage Processing, LLC ("Raw Advantage"), a family-owned co-manufacturer of freeze-dried and frozen raw pet food and treats based in Salem, Oregon. This is the third acquisition that BrightPet has completed with the backing of A&M Capital Partners ("AMCP"), a middle-market private equity investment fund that is part of the A&M Capital platform.
In September 2023, Omni a U.K.-based vegan pet food business, has rolled out its first meat-like vegan dog food product. At the same time, the company is planning to expand its international presence in the near future by launching sales across Western Europe, according to a senior company representative.
According to the regulations laid by the Food and Drug Administration (FDA), all animal food, unlike human foods, should be safe to eat and should be produced under set sanitary conditions. The food should not contain any harmful substances and should be truthfully labeled. In addition to these, the canned pet foods must be processed in conformance with the low acid canned food regulations so as to ensure that the pet food is free of all kinds of viable microorganisms.
Key Target Audience
Pet Raw Food Manufacturers, Pet Raw Food Suppliers and Distributors, End-Use Market Participants, Government and Research Organizations, Research Institutions and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.