About Premixed Flour
Premixed Flour is a flour composed of all the elements with exception of water and salt. This premixed flour are available in Complete Mix, Dough-Base Mix and Dough Concentrates. The premixed flour can later be used in the production of baking products such as biscuits as well as other confectionaries. The market of premixed flour experienced a rise in demand in the current as well as previous year, due to exponential rise in quarantine baking in households. The market of premixed flour is expected to grow further with larger penetration in markets which are heavily contested because of presence of large number of small players. North America is currently the biggest market of premixed flour.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Growth in Baking and confectionary market as well as recent surge in baking activities in household has led to growth of premixed flour market. Increasing competition in the market as well as presence of adulterated products in market has led to certain limitations to the growth. North America currently is the biggest market of premixed flour. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Archer Daniels Midland Company (United States), Watson Inc. (United States), Manildra Group (Australia), ABF GRAIN PRODUCTS LIMITED (United Kingdom), Echema Technologies LLC (Ukraine), Lesaffre (France), Puratos (Belgium), Bakels Group (Switzerland), Oy Karl Fazer Ab (Finland) and Swiss Bake Ingredients Pvt. Ltd. (India) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Panyu Mali Food Co., Ltd. (China), Angel Yeast (China) and Guangzhou Puratos Food Co., Ltd. (China).
Segmentation Overview
AMA Research has segmented the market of Global Premixed Flour market by Type (Complete Mix, Dough-Base Mix and Dough Concentrates), Application (Cake, Biscuits, Meat Products and Others) and Region.
On the basis of geography, the market of Premixed Flour has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Direct will boost the Premixed Flour market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End Use, the sub-segment i.e. Bakery and Confectionary will boost the Premixed Flour market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Complete Mix Accounts for Significant Portion of the Market
Market Growth Drivers:
Increase in Baking Activities during the Pandemic and Growth in Food and Beverages Product
Challenges:
Presence of Large Number of Local Players
Restraints:
Presence of Counterfeit and Adulterated Products
Opportunities:
E-Commerce Presents Huge Opportunity to Reach Large Sections of Consumers
Market Leaders and their expansionary development strategies
In March 2021, ADM acquired Golden Farm Production & Commerce Company Ltd. to expand Wisium, ADM’s international premix brand, premix offerings in Vietnam.
In 2019, Nisshin Seifun Group Inc., a Japanese multinational food company providing both processed food solutions as well as food ingredients has announced acquisition of Allied Pinnacle from its previous owner Pacific Equity Partners. Allied Pinnacle is a flour milling company based in Australia. Few media reports suggest the deal to be worth around USD 710.5 million. The acquisition will allow Nisshin to further expand its market in Australia.
Key Target Audience
Premixed Flour Producers, Suppliers and Distributors, Raw Material Suppliers, New Entrants/Investors, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations, End-Use Industries and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.