What is Shortening Powder Market?
Any fat that is solid at room temperature and is used to produce crumbly pastry and other culinary products is known as shortening. Shortening gives baked foods a light, fluffy, and flaky texture. Shortening can be manufactured from animal fat or vegetable oil, though it's more typical to use partly or completely hydrogenated vegetable oil. Shortening powder was created recently as a result of developments in food technology, and shortening is now accessible in a dry powdered form. It can be used as-is or rehydrated with water and added to baked items. North America and Europe are the largest markets for the shortening powder market due to the high consumption of bakery foods.
The market study is being classified by Type (Soybean Shortening Powder, Palm Shortening Powder and Others), by Application (Households, Food Companies, Hotels, Restaurants and Others) and major geographies with country level break-up.
Palsgaard (Denmark), Archer Daniels Midland Company (Germany), Cargill (United States), Augason Farms (United States), Future Essentials (United Kingdom), Bakersville India Pvt Ltd (India), The J.M. Smucker Company (United States), Honeyville, Inc. (United States), Bluegrass Dairy & Food, Inc. (United States) and DairiConcepts, L.P. (United States) are some of the key players profiled in the study.
Segment Analysis
Analyst at AMA have segmented the market study of Global Shortening Powder market by Type, Application and Region.
On the basis of geography, the market of Shortening Powder has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Asia Pacific region held largest market share in the year 2020. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Growing Consumption of Bakery Foods
- Need To Give Baked Food a Light and Fluffy Texture
- Need To Lower the Production Cost
Market Trend
- Growing Research on The New Ingredients of The Shortening Powdered
Restraints
- Shortening Powder Can Not Be Used for Deep Frying
Opportunities
- Growing Consumption of Baked Food from Developing Nations Will Increase the Demand of Shortening Powder
- Increasing Adoption of Shortening Powder by Large Food Companies Will Boost Its Demand
Challenges
- Availability Of Alternatives Like Vegetable Oil to Shortening Powder
- Lack Of Awareness About the Shortening Powder
Market Leaders and some development strategies
On 5th Feb 2020, Palsgaard a market leader in the shortening powder market announced the takeover of Turkish food ingredients distributor Teknaroma. The company will acquire 90% of the company’s shares on 5 February 2020, with Teknaroma’s previous owners. retaining 10%. The deal reinforces a long-standing relationship between the two parties, with Teknaroma having had exclusive distribution rights to Palsgaard products on the Turkish market since 1997.
According to European Regulations, “ ‘food additive’ shall mean any substance not normally consumed as a food in itself and not normally used as a characteristic ingredient of food, whether or not it has nutritive value, the intentional addition of which to food for a technological purpose in the manufacture, processing, preparation, treatment, packaging, transport or storage of such food results, or maybe reasonably expected to result, in it or its by-products becoming directly or indirectly a component of such foods”
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Shortening Powder Manufacturers, Suppliers, and Distributors, Raw Material Suppliers, Government Regulatory and Research Organizations, End-Use Industries and Others