2D Bar Code Marketing Market Scope
2D bar code marketing is an identification method that can be printed on marketing materials, such as advertisements, brochures, and product packages, through specific service providers. More commonly known as quick response (QR) codes containing ample quantity of knowledge in it which is accessible by scanning applications within the smartphone or Scanning Devices. 2D bar codes are commonly used across various industries from manufacturing, logistics, transportation to healthcare.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Scanbuy Inc. (United States), NeoMedia Technologies Inc. (United States), Electronic Imaging Materials Inc. (United States), Wasp Barcode Technologies (United States), Chetu Inc (United States), TEC-IT Datenverarbeitung GmbH (Austria), 2D Solutions International (Romania) and Barcodes, Inc. (United States) |
CAGR | % |
The global market for 2D Bar code marketing is consolidated by global key players for catering demand of the innovative ways for marketing and advertisements. The players should develop software and robust infrastructure for data tracking and store more information in same space of 2D code.
Scanbuy Inc. (United States), NeoMedia Technologies Inc. (United States), Electronic Imaging Materials Inc. (United States), Wasp Barcode Technologies (United States), Chetu Inc (United States), TEC-IT Datenverarbeitung GmbH (Austria), 2D Solutions International (Romania) and Barcodes, Inc. (United States) are some of the key players that are part of study coverage.
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global 2D Bar Code Marketing market by Type , by Application (Product Tagging, Mobile Ticketing, Mobile Coupons, Smart Posters and Others) and Region with country level break-up.
On the basis of geography, the market of 2D Bar Code Marketing has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2022.
Market Leaders and their expansionary development strategies
In November 2022, Barcodes Group announced acquired of MSA Systems, Inc., an automatic identification data capture (AIDC) solutions provider with a focus on warehouse management software, devices, and services. Based in San Jose, CA, MSA Systems has more than twenty years of expertise in AIDC hardware and software mobility solutions. Barcodes Group and MSA Systems will immediately function as one team," says Daniel Nettesheim, President & CEO of Barcodes Group. "This acquisition aligns with our strategic initiative to build a robust, unified platform on proprietary intellectual property, solving critical business needs for the thousands of customers.
In 2017, Wasp Barcode Technologies UK is partnered with BlueStar Europe, the leading distributor of solutions-based ADC, Point-of-Sale, RFID, Digital Signage, and ID & Security technology. This acquisition will strengthen Wasp's presence and expand the availability of the 2D technology and infrastructure.
Influencing Trend:
Integration of Video Links Respective to Marketing Unit with QR code on Newspaper, Digital Screen or Public Display Screen
Market Growth Drivers:
Rising Penetration of Smartphones and Smart Devices in Commercial and Industrial Applications and Rising Demand for Product Information Storage for Easy Tracking of Unit, Inventory Management and Data Integration
Challenges:
Low Awareness about the Technology of 2D Barcode
Restraints:
High Investment Associated with 2D Bar Code marketing
Opportunities:
Rising Use of 2D Bar Codes Technology in Retail Sector for Advertisement Purpose and Increasing Inclination of 2D Barcode in the Secure Payment Gateways
Key Target Audience
2D Bar Code Marketing Provider, Software Developer, Hardware Manufacturer, Research Institutes, End Users and Others