What is Tablet Based E-Detailing?
E-detailing is a well-established way of increasing pharmaceutical and MedTech company efficiency in customer engagement and enable a better service to be delivered to healthcare professionals (HCPs) and other stakeholders. E-detailing app allows a pharma company to send internal marketing materials and updates to their sales teams instantly, and wirelessly through a back end panel on a mobile device like a tablet that makes it possible to be interactive and more interesting to HCPs. It also ensures that presentations are trackable, providing data to help better meet HCP needs. Tablet details are visually appealing and novel, they hold vast amounts of data and offer the potential for animation and video. Tablets can be used to more easily tailor calls to individual customers' areas of interest, needs, or patient demographics. Generate sales, control costs are the major benefits of eDetailing.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Largest Market | Asia Pacific |
Unit | Value (USD Million) |
Key Companies Profiled | Vistaar Digital LLC (United States), REALITYRx communication, L.L.C (United States), Valtech (United Kingdom), Shaman BV (Netherland), Agnitio (Denmark), OptCRM (India), SFA Reporting (India), Mediworld Publication Pvt Ltd (India), E-Tech (India) and Vakils Premedia Pvt. Ltd. (India) |
The study covers a detailed analysis segmented by key business segments i.e. by type (Virtual or Interactive e-detailing and Video or Live e-detailing) , by application (Pharmaceutical, Biotechnology & Life Sciences and Others) and major geographies. Research Analyst at AMA predicts that India Players will contribute to the maximum growth of Global Tablet Based E-Detailing market throughout the predicted period.
The competition is expected to become even more intense in the years to come due to the entry of several new players in the market. To help clients improve their revenue shares in the market, this research study provides an in-depth analysis of the markets competitive landscape and offers information on the products offered by various leading companies. Additionally, this Tablet Based E-Detailing market report suggests strategies that Players can follow and highlights key areas they should focus on, in order to take maximum benefits of growth opportunities.
The report offers several leading Players, some of them are Vistaar Digital LLC (United States), REALITYRx communication, L.L.C (United States), Valtech (United Kingdom), Shaman BV (Netherland), Agnitio (Denmark), OptCRM (India), SFA Reporting (India), Mediworld Publication Pvt Ltd (India), E-Tech (India) and Vakils Premedia Pvt. Ltd. (India).
The global Tablet-based e-detailing market is consolidated in nature as it is a new technology in the pharmaceutical and life science industry, very few companies have adopted this solution and offering services to physicians and customers. Moreover, the market has significantly grown over the years in the Asia Pacific region and countries such as India is dominating the market.
Influencing Trend:
Increasing Trend of Using Interactive E-Detailing, Video E-Detailing and Integration of Customer relationship management (CRM) and Real-time Analytics/Tracking
Market Growth Drivers:
Increased Digitization, Ease of Access, and Convenience, Increased Customer and Physician Engagement and Highly-Targeted Communication and Reduced Amount Of Time Of Sales Conversation With Increase in the Capacity Of Each Medical Advisor Or Account Manager
Restraints:
Lack of Adoption and Technical Workforce
Opportunities:
Increased Opportunity to Incorporate Data from Tablet Detailing Within a Closed Loop Marketing Process and Effectiveness of E-Detailing As an Innovative Pharmaceutical Marketing Tool in Emerging Economies
Key highlights of the Global Tablet Based E-Detailing market Study:
CAGR of the market during the forecast period 2023-2030
In-depth information on growth factors that will accelerate the Tablet Based E-Detailing market in next few years.
Detailed Insights on futuristic trends and changing consumer behavior
Forecast of the Global Tablet Based E-Detailing market size and its contribution to the parent market by type, application and by country.
A broad view of customer demand
Uncover markets competitive landscape and in-depth information on various Players
Comprehensive information about factors that will challenge the growth of Tablet Based E-Detailing Players
Transformation and Important Triggers:
Business transformation has taken hold across the broad corporate landscape due to the confluence of several important triggers, including:
A tipping point in globalization
A major slowdown in Western economies
Significant shifts in technology and cost structure
The challenges of regulatory compliance
New forms of competition developing
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Tablet Based E-Detailing market.
In order to reach an exhaustive list of functional and relevant players, various industry classification standards are closely followed such as NAICS, ICB, and SIC to penetrate deep into important geographies by players, and a thorough validation test is conducted to reach the most relevant players for survey in Tablet Based E-Detailing market.
In order to make a priority list sorting is done based on revenue generated based on the latest reporting, using paid databases such as Factiva, Bloomberg, etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment> by targeting key target audience that includes Tablet-Based E-Detailing Service Providers, Software Developers, Pharmaceutical Companies, Healthcare Professionals, Potential Investors and Others.
This helps us to gather the data for the players revenue, operating cycle and expense, profit along with product or service growth, etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that include Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, Annual reports, press releases, etc.