About Puffed Wheat
Puffed Wheat are basically puffed grains of wheat, which are puffed by application of high temperature and high pressure using heat. They are available in varied forms such as in form of snacks, breakfast cereals and even for baking. Puffed Wheat are said to provide high fibre and is nutritious compared to other processed foods. The growing consciousness among people for healthier food alternatives is pushing them towards older healthier grain alternatives for meal and breakfast. Although the market of puffed wheat faces difficulties in the form of presence of several alternatives to puffed wheat and low consumer preference compared to other healthier alternatives. Geographically, North America is the biggest market of puffed wheat.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 7.0% |
Growing Demand for healthier meals has resulted in increasing demand for puffed grains market such as puffed wheat. The food product because of its high fiber and other nutritional benefits is rising in popularity. Major Companies manufacturing puffed wheat include Kellogg Company, General Mills, Hometown Food Company, and others. Analyst at AMA Research estimates that Global Vendors will contribute the maximum growth to Global Puffed Wheat market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
General Mills, Inc. (United States), Kellogg Company (United States), Wise Foods, Inc. (United States), Kraft Heinz Company (United States), Nurture Inc. (United States), Kallo foods Limited (United Kingdom), Hometown Food Company (United States), Rude Health (United Kingdom), Wyandot, Inc. (United States) and Good Grain Company (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Snak King (United States), Grain Basket Foods (India) and J Sainsbury Plc (United Kingdom).
Segmentation Overview
AMA Research has segmented the market of Global Puffed Wheat market by , Application (Food Processing Industry {Baking, Snacks, Breakfast and Others}, Food Service Providers and Others) and Region.
On the basis of geography, the market of Puffed Wheat has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Nature, the sub-segment i.e. Organic will boost the Puffed Wheat market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Online {E-Commerce Stores} will boost the Puffed Wheat market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging Type, the sub-segment i.e. Plastic Packets will boost the Puffed Wheat market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Popularity of Organic Segment and Rising Preference for Healthy Snack
Market Growth Drivers:
Growing Consciousness towards Healthier Food Alternatives and Rise of Processed Food Demand
Challenges:
Intense Competition in the Market because of Many Players
Restraints:
Competition from other Puffed Grains
Opportunities:
Breakfast Segment has High Potentials to Grow
Market Leaders and their expansionary development strategies
In October 2020, Fans of Kellogg's® Honey Smacks® can rejoice as the beloved cereal begins rolling back on to U.S. shelves next month in limited quantities. The brand is also releasing the cereal with a simpler, updated recipe, while still delivering deliciously sweetened, honey-flavored puffed wheat cereal – making this one tasty treat fans can't wait to get their hands on.
In March 2023, Rise & Puff announces its launch after spending three years creating an authentic better-for-you tortilla. The newly released line features outrageously delicious tortillas that puff, thanks to the brand’s efforts to remove 8 of the 12 ingredients found in processed supermarket tortillas. Industrial chemicals, bleaches to whiten, conditioners to soften, and preservatives to maintain shelf life make it more difficult for dough to rise and do not improve taste
Key Target Audience
Puffed Wheat Manufacturers, Suppliers and Distributors, Raw Material Suppliers, New Entrants/Investors, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.