About Maqui Berry
Maqui (Aristotelia chilensis) is a tree that is native to South America. This tree generally grows 4 to 5 meters in height. These trees bear the fruit called maqui berry. Maqui berry is considered a superfruit due to its nutritional value. It has high antioxidant content. It also has other health benefits like it can reduce inflammation, controls blood sugar, and is beneficial for the heart’s health. Maqui Berry is packed with three times as many antioxidants as blackberries, strawberries, and blueberries. Due to all these benefits; the demand for Maqui Berry is increasing.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Most of the production of Maqui Berry is in Chile and in Argentina. Thus, most of the companies operating in the market are Chile Companies. Being around the production of the Maqui Berry is the competitive advantage for these companies. Exporting the fruit as fresh as possible is the key this in this market. As Maqui Berry is already getting recognition as superfoods further marketing is necessary to communicate this. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Maqui Berry (United States), Navitas Organics (United States), Maqui New Life S.A. (Chile), Sevenhills Wholefoods (United States), Bayas del Sur SA (Chile), Isla Natura (Chile), SouthAm Freeze Dry (Chile), Arauco Nutrientes Naturales (Chile), Terrasoul Superfoods (United States) and Kiva Health Food (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Sunfood Superfoods, HP Ingredients, Nature Superfoods, BareOrganics, Matakana Superfoods and Anklam Extrakt GmbH.
Segmentation Overview
AMA Research has segmented the market of Global Maqui Berry market by , Application (Foods and Beverages, Nutraceutical Industry, Residential Use and Other) and Region.
On the basis of geography, the market of Maqui Berry has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Nature, the sub-segment i.e. Organic will boost the Maqui Berry market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sales Channel, the sub-segment i.e. Online will boost the Maqui Berry market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging, the sub-segment i.e. Plastic will boost the Maqui Berry market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Innovative Marketing of Maqui Berry and High Demand for Organic Berry Juices
Market Growth Drivers:
The demand for Maqui Berry Due to Their Antioxidant Properties and The Need for Health Benefits Like Good Hearth Health
Challenges:
Low Availability of Maqui Berry in Majority of Countries and Lack of Awareness About Benefits of Maqui Berry
Restraints:
High Cost Associated with Maqui Berry as They Are Imported
Opportunities:
Growing Research on Health Benefits of Maqui Berry Will Increase Its Demand and Increasing Awareness About Health Will Increase the Demand of Maqui Berry
Market Leaders and their expansionary development strategies
December 22, 2022) - Health formula developer MD Process launches GlucoBerry™, a unique approach to blood sugar health with a proprietary formula based on the Maqui Berry extract.
In March 2023, NovaBay Pharmaceuticals, Inc.has launched of OTC Avenova Eye Health Support oral supplement featuring a combination of MaquiBright, a nutrient-rich, antioxidant-dense extract of the superfruit maqui berry, and high quality, natural triglyceride omega-3 oils to comfort dry eyes and support overall eye health.
According to US Department of Agriculture, “USDA may require a written permit for importing fresh and/or frozen fruits and vegetables (including fresh herbs and sprouts) for consumption from all foreign sources into the United States and its territories.”
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Maqui Berry Producers, Suppliers, and Distributors, Raw Material Suppliers, Government Regulatory and Research Organizations, End-Use Industries and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.