About Fortified Dairy Product
Fortified Dairy Product are basically dairy products in which additional micronutrients such as vitamins or minerals are added during processing. There are various national governments who has framed a policy for fortification of milk for better nutritional diet of its citizens. Dairy Products fortification demand has increased in recent times, especially because of fast paced life style and people demanding more nutrients in same serving. This also enables companies to innovate and process in order to achieve a competitive edge over other players by providing more nutritional products. Geographically, Asia Pacific is expected to be the biggest market of fortified dairy products.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 6.7% |
The key manufacturers are targeting the innovations of the products with better quality, better technical characteristics, and also assist in providing and humanizing the after-sale service to the consumers. The key players are probable to keep a stronghold on the market over the anticipated period. The key players are accepting strategic decisions and are thinking upon mergers and acquisitions in order to maintain their presence in the market Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Fortified Dairy Product market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Danone S.A. (France), Nestle S.A. (Switzerland), BASF SE (Germany), Lactalis Group (France), Gujarat Co-operative Milk Marketing Federation Ltd. (India), Arla Foods (Denmark), Dairy Farmers of America (United States), Bright Dairy & Food Co., Ltd. (China), Fonterra Group (New Zealand) and General Mills, Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Mother Dairy Fruit & Vegetable Pvt Ltd. (India), Müller (Germany) and China Modern Dairy Holdings Ltd. (China).
Segmentation Overview
AMA Research has segmented the market of Global Fortified Dairy Product market by Type (Milk, Yoghurt, Cheese, Ice Cream and Others) and Region.
On the basis of geography, the market of Fortified Dairy Product has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Micronutrients, the sub-segment i.e. Vitamins (Vitamin A, Vitamin D and Others) will boost the Fortified Dairy Product market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Online (E-Commerce Stores) will boost the Fortified Dairy Product market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Processing, the sub-segment i.e. Ultra-Heat Treatment will boost the Fortified Dairy Product market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Milk Segment is the Largest and Fastest Growing, because of High Demand of Fortified Vitamin-D included Milk
Market Growth Drivers:
Constant Innovation in Dairy Products to Achieve a Competitive Edge, Large Network of Dairy Products and The Rise in Health Consciousness and Food Choices of Consumers
Challenges:
Less Awareness about Fortified Dairy Products and Suspicion in Consumers about Fortified Product Claims
Restraints:
Expensive than Regular Dairy Products
Opportunities:
Fortified Ice Cream Segment has High Chances of Success
Market Leaders and their expansionary development strategies
In October 2023, Danone partnered with DSM, a life sciences company, to develop new nutritional solutions for infant formula. DSM will contribute its expertise in life sciences, particularly regarding vitamins, minerals, and other essential nutrients, while Danone brings its knowledge in infant nutrition and product development.
In January 2024, Chobani launched Oatgurt Probiotic, a plant-based yogurt fortified with probiotics and 10 grams of protein per serving. The launch of Oatgurt Probiotic is part of a trend towards plant-based yogurts.This trend is being driven by consumers' increasing demand for plant-based alternatives and their focus on gut health.
According to the Food Safety and Standards Authority of India standards, Dairy companies need to ensure that the milk needs to be fortified with Vitamin A at a level of 270 μg RE -450 μg RE per litre and Vitamin D at a level of 5μg -7.5 μg per litre.
Key Target Audience
Fortified Dairy Products Manufacturers, Suppliers and Distributors, Raw Material Suppliers, New Entrants/Investors, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations, End-Use Industries and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.