What is Protein Shampoo Market?
Shampoos play a very important role in the hair care routine of a person. A protein shampoo contains additional proteins that facilitate strengthen the hair and cleanse the scalp. A protein shampoo is factory-made as a mixture of cleansers, moisturizing agents, and surfactants that nourish the hair. This shampoo protects the hair from breakage and maintains its overall condition. A rising number of hair problems like hair loss, dry and curly hair textures, dandruff, and growing awareness regarding hair care among customers are expected to fuel the worldwide protein shampoo market throughout the forecast amount. Protein is one of all the key ingredients that provide nourishment to hair and promotes healthy growth of the hair. The protein-based shampoos are extremely most well-liked by individuals with uninteresting, weak, and nappy hair. This shampoo helps in holding the protein that has been lost because of the chemicals and maintains a balance of the moisture content within the hair. These shampoos contain not solely proteins however additionally vitamins and amino acids that are essential for healthy hair. Protein shampoo could be a personal hair care product used for clean-up hair by massaging it on the scalp. It contains protein and vitamins for protecting from hair fall, broken hair, and dominant dandruff issues. Protein could be a natural ingredient needed for the healthy growth of hair; protein shampoo has helped to urge back the desired protein that has been lost because of harmful chemicals and pollution.
The market study is being classified by Type (Standard Protein Shampoo, Anti-dandruff Protein Shampoo, Kids Protein Shampoo, Medicated Protein Shampoo and Others), by Application (Men, Women and Kids) and major geographies with country level break-up.
L'Oréal S.A. (France), Procter & Gamble (United States), Unilever (United Kingdom), Shiseido Company (Japan), Carver Korea (Korea), Estée Lauder Companies Inc. (United States), Keratin Complex (United States), Atlantic Coast Brands (United States), McBride Research Laboratories, Inc. (United States), Kohli Herbal Products (India) and Pure Biology Products LLC (China) are some of the key players profiled in the study.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Protein Shampoo market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Protein Shampoo market by Type, Application and Region.
On the basis of geography, the market of Protein Shampoo has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Rising Air Pollution
- Increasing Occurrence of Harmful Chemicals
- Growing Number of Individuals with Hair Issues
- Increment in the Personal Disposable Income
Market Trend
- Increasing Adoption of Protein Shampoos
Restraints
- Fluctuating Price of Raw Materials
Opportunities
- Growing Awareness Regarding Personal Care among Youngsters
Challenges
- A Presence of Alternative Companies
Market Leaders and some development strategies
In October 2018, Unilever plc had announced to acquire 75% stakes in the Equilibra, Italian personal care, and wellbeing brand. This acquisition helped in increasing the visibility of the product portfolio worldwide. and In September 2017, Unilever plc had announced to acquire Carver Korea, which thereby helped to attain a good e-commerce business around the world.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Manufacturers of Protein Shampoo, Suppliers and Distributors of Protein Shampoo, Venture Capitalists and Private Equity Firms and End-Use Industry