What is Organic Goji Berries Market?
Goji berries are basically the fruits of the wolfberry or goji plants. These plants generally belong to the genus Lycium and are usually of two varieties namely, Lycium barbarum and Lycium chinense. Goji berries are known by a variety of names, including wolfberry, boxthorn, and marriage. Goji berry plants are native to China and have a long history of consumption and use in traditional medicines. The berries enjoyed great popularity in developed countries due to their productive vitamin, nutrient, and antioxidant profile. More and more people around the world are worried about their health, and getting curious about what they are consuming is healthy or not. The trend towards eating healthy foods is expected to continue worldwide. Due to the busy schedule, individuals often sacrifice their diet. To balance their diet, people have started adding nutritional supplements and functional foods to their diet. Organic goji berries are grown without the use of chemical-based pesticides and in compliance with all rules and regulations set by the regulatory authorities. Organic goji berries are usually considered to be a superfood in China and the Asia Pacific owing to the fact that they can be used for treating more common health problems like high blood pressure, diabetes, age-related eye problems, fever, and others. The organic goji berries can be eaten raw, cooked, or dried and can also be used in juices, herbal teas, wines, medicines, and many other products. Consumer's addiction to healthy foods is expected to fuel the growth of the global organic goji berry market.
The market study is being classified by Type (Fresh Raw Fruit and Dried Fruit), by Application (Food and Beverage, Pharmaceuticals, Nutraceuticals, Personal Care and Cosmetics and Others) and major geographies with country level break-up.
Z-Company BV (Netherlands), Gojix LTD. (United States), Pure Healing Foods (United States), The Tibetan Goji Berry Company (United States), Delphi Organic GmbH (Germany), Gojoy Berries Inc. (Canada), Navitas Organics (United States), Alovitox (United States), Organicway (China) and Essential Living (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Viva Naturals (Canada), Unicorn Superfoods (Australia) and Ningxia Pure Goji Biology Technology (China).
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that Asian and United States Vendors will contribute to the maximum growth of Global Organic Goji Berries market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Organic Goji Berries market by Type, Application and Region.
On the basis of geography, the market of Organic Goji Berries has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- The Increasing Number of Health-Conscious Consumers across the World
- The Organic Goji Berries Are Becoming Popular Ingredients to the Herbal Medicine Producers
- Increasingly Used In Weight Management and Digestive Supplement Products
Market Trend
- A Growing Trend in the Consumption of Healthy Food Products and Dietary Supplement across the Globe
- A Rapidly Growing Market Due To the Increasing Consumer Demand for Natural, Safe and Effective Ingredients in Cosmetic Products
Restraints
- The Regulatory Restrictions Placed By the EU and North America on Goji Berries Import and Labelling
Opportunities
- Multiple Benefits to Skincare Diseases
- The Increasing Consumption of Exotic, Healthy, and Natural Fruits
- Awareness Of the Health Benefits Of Organic Goji Berries
Challenges
- Usage of Organic Goji Berry Along With Other Medications Could Be Harmful
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Manufacturers of Organic Goji Berries, Suppliers and Distributors of Organic Goji Berries, Venture Capitalists and Private Equity Firms and End-Use Industry