About Potato Snacks
The global Potato Snack market is expected to witness high demand in the forecasted period due to the increasing popularity of the snacks across the globe. Potato snacks are consumed as a snack across the globe and are made by deep-frying or baking the potato. The drivers of the potato snacks market are the introduction of various products, a mix of regional snack flavors, changing consumer lifestyles, and growth in distribution channels are major factors contributing to rising sales of potato snacks across the globe. Also, The introduction of healthier alternatives, like low-fat and low-sodium chips, in the emerging markets also influencing the growth of the potato chips market. The COVID 19 pandemic is hampered the market growth in the years 2019, 2020 due to supply chain disturbance.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
High Growth Market | Asia Pacific |
Unit | Value (USD Million) |
The global potato snacks market is highly fragmented with the presence of numerous small and large manufacturers who compete in terms of prices and quality. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Burts Potato Chips Ltd (United Kingdom), Calbee Inc. (Japan), PepsiCo, Inc. (United States), Utz Quality Foods, Inc. (United States), The Campbell Soup Company (United States), Great Lakes Potato Chip Co. (United States), The Lorenz Bahlsen Snack-World GmbH & Co KG (Germany), Intersnack Group GmbH & Co. KG (Germany), Herr Foods Inc. (United States) and The Kellogg Company (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Potato Snacks market by Type (Potato Chips, Potato Chivada, Cheesy Potato Pancakes., Potato Latkes., Loaded Ham & Cheese Potato Dippers., Garlic Parmesan Potato Stackers., Potato Wedges and Others), Application (Commercial and Residential) and Region.
On the basis of geography, the market of Potato Snacks has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2023. Europe, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Distribution Channel, the sub-segment i.e. Supermarket/Hypermarket will boost the Potato Snacks market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
The upsurging demand due to urbanization, The increasing disposable incomes of consumers and The growth in the economy of developing nations
Market Growth Drivers:
High demand due to Changing lifestyles and long working hours Increasing popularity of packaged food
Challenges:
Stringent Government Regulation regarding Food Products
Restraints:
The rise in health consciousness and The increasing awareness regarding healthy diet
Opportunities:
The attractive promotional and marketing strategies adopting by the market leaders
Market Leaders and their expansionary development strategies
In December 2023, Clayton Dubilier & Rice is acquiring Shearer’s Foods from its majority shareholder the Ontario Teachers’ Pension Plan Board, Toronto. Terms of the acquisition were not disclosed.
In February 2024, Lay's recently released a new “Swicy” chip flavor that chip fans are sure to love according to Chewboom. The Lay's Sweet & Spicy Honey potato chips are a combination of both sweet and spicy flavors.
All food products sold in India that are prepackaged are required to comply with the Food Safety and Standards (Packaging and Labeling) Regulations, 2011. The Food Safety and Standards Regulation, 2011 is a notification issued by the Food Safety and Standards Authority of India under the Ministry of Health and Family Welfare. In this article, we look at the regulations pertaining to food labeling in India.
Key Target Audience
Government Regulatory Bodies, Government Research Organization, Private Research Organizations and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.