What is Augmented Learning Market?
Augmented learning is basically an on-demand learning technique wherein the environment adapts to the learner. By providing remedial action when needed, learners can gain a better understanding of a topic while stimulating discovery and learning. Augmented learning is the use of real-world objects, elements, and experiences recreated on mobile or computing devices to improve concepts. Augmented learning is the next step in the evolution of e-learning that enhances the learner's experience and helps the learner understand the information, resulting in higher retention and engagement with the learning audience. Augmented learning is the combination of content such as audio, video, images, text, and interactivity with input from the learner. Augmented learning offers learners an interactive environment that is tailored to the subject the learner wishes to study. With advanced learning, the environment is not limited to a physical location and can be accessed via smartphones, laptops, and AR / VR headsets. Augmented learning is widely used by corporate learning and development providers to instill innovative thinking and leadership skills by focusing on learning by doing. Participants need to apply the skills acquired on e-learning platforms to real-world examples. Data is used to create a personalized learning program for each participant that provides additional information and corrections. COVID-19, the global health pandemic, has largely affected all sectors and caused significant disruption. Under the threat of pandemics, the augmented reality industry is playing an important role in supporting digital transformation and helping learners learn in an easy way.
Highlights from Augmented Learning Market Study
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Google (United States), Microsoft Corporation (United States), Blackboard Inc. (United States), HTC (Taiwan), Panasonic (Japan), Cisco (United States), IBM Corporation (United States), TutorRoom (Taipei), Sony (Japan), Samsung Electronics (South Korea), Hitachi (Japan), Oracle (United States), Edvance360 (United States), Barco (Belgium), LG Electronics (South Korea), Veative Labs (Singapore), Dell (United States), Saba Software (United States), Electa Communications (United States), BrainCert (United States) and SKYPREP (Canada) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Augmented Learning market throughout the forecasted period.
Google (United States), Microsoft Corporation (United States), Blackboard Inc. (United States), HTC (Taiwan), Panasonic (Japan), Cisco (United States), IBM Corporation (United States), TutorRoom (Taipei), Sony (Japan), Samsung Electronics (South Korea), Hitachi (Japan), Oracle (United States), Edvance360 (United States), Barco (Belgium), LG Electronics (South Korea), Veative Labs (Singapore), Dell (United States), Saba Software (United States), Electa Communications (United States), BrainCert (United States) and SKYPREP (Canada) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Impero Software (United Kingdom), WizIQ (India), BigBlueButton (United States) and Digital Samba (Spain). Augmented Learning Market Segmentation:
Scope | Sub-Segments |
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Application / End User | Academic institution and Enterprises |
Components | Hardware [Mobile Computing Devices, Virtual Reality Devices, Displays and Projectors, Others],Software [Content Management, Analytics and Data Visualization, Others],Services [Professional Services, Managed Services] |
Deployment Mode | Cloud,On-Premises |
On the basis of geography, the market of Augmented Learning has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
The Growing Use of Connected Devices in Augmented Learning, The Growing BYOD Trend in the Education Industry and Rising Demand for Personalized Learning Experiences
Market Growth Drivers:
The Wide Acceptance of Augmented Reality (AR), Continuous Innovation in VR/AR Technologies, The Adoption of Smart Devices in Education and Increased Participation and Engagement in Learning
Challenges:
Shortage of Skilled and Professional Trainers and Lack of Awareness
Restraints:
A Dearth of Technology and Services in Under Developed Regions
Opportunities:
Innovative Developments in Education Technology to Involve Students, Expand Their Presence Globally, and Avoid Campus Congestion, The Adoption of Digital Learning and Collaboration of Educational Hardware and Software Vendors and The Rising Adoption of Smart Education and Technologically Advanced Classrooms in the Educational and Corporate Setups
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Providers of Augmented Learning, Venture Capitalists and Private Equity Firms and End-Use Industry
Market Leaders & Development Strategies
In June 2018, IBM's AI worked with the existing Scholastic and Edmodo educational infrastructures to optimize a student's learning process and learning experience by highlighting student-specific needs in the context of curriculum standards. and In June 2018, Dell partnered with Tata ClassEdge, a provider of technology-based learning solutions, to jointly offer digital training in schools and provide teachers with the knowledge they need to implement technology in classrooms.
In September 2018, Dell, the Siksha Foundation, and the Karnataka Government for Digital Education teamed up to motivate schools to incorporate and incorporate technology into their daily teaching and learning processes.