What is Citrus Water?
Citrus Water is basically, liquid juice or liquid mixture of water, citric fruit lemon and certain taste additives such as sugar or salt as well as other food additives to increase the shelf life of the product. With the growing health consciousness among the masses, the market of citrus water is expected to grow. Better manufacturing practices and growing consumer preference for clean label beverage products has also been a major reason for growth of the market. North America is expected to be biggest market, although growth of e-commerce stores in Asia Pacific has huge potential owing to large number of retail networks and increased market penetration by e-commerce players.
The market study is broken down, by Application (Cosmetics, Bakery and Confectionary, Food and Beverages Industry and Others) and major geographies with country level break-up.
With People focusing more on dietary habits, the market of Citrus Water is expected to grow. Specifically because of large health benefits associated with consumption of citrus water and large e-commerce store penetration in small developing economies, thus there exists a great opportunity for expansion. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Ventura Coastal Llc (United States), Florida Worldwide Citrus Products Group, Inc. (United States), Citrus Argentina (Argentina), Prodalim BV (Netherlands), Ernesto Ventós, S.A. (Spain), Citrus processing India Pvt Ltd. (India), Citrosuco S.A. (Brazil), Ventos S.A. (Spain), Citrofrut S.A. (Mexico) and Del oro Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Limoneira (United States), Döhler GmbH (Germany) and Fruits Valley, LLC (Tajikistan).
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Citrus Water market by Type, Application and Region.
On the basis of geography, the market of Citrus Water has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel , the sub-segment i.e. Online (E-Commerce Stores) will boost the Citrus Water market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging Type, the sub-segment i.e. Glass will boost the Citrus Water market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Flavour, the sub-segment i.e. Synthetic will boost the Citrus Water market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
In 2019, Limoneira, United States based Citrus firm has announced completion of joint venture and land acquisition with FGF Trapani (FGF). The deal helps Limoneira expand its footprint in Argentina and provides a 365-day, 24/7 fruit supply assurance.
Market Trend
- Mixed Flavour Drinks Containing Citrus Water are Rising in Popularity
Market Drivers
- Increasing Health Consciousness
- Growing Food and Beverages Industry
- Deeper Penetration of E-Commerce Stores in Market
Opportunities
- Advertisements and Marketing of Product has Created Growth Opportunities
Restraints
- Possibility of Citrus Allergy
Challenges
- Side Effects Associated with Added Preservatives
- Presence of Alternate Fruit Juices
Key Target Audience
Citrus Water Manufacturers, Suppliers and Distributors, Venture Capitalists and Private Equity Firms, New Entrants/Investors, Raw Material Suppliers, Government Regulatory and Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.