About Ready-to-drink (RTD) Tea
RTD tea is produced from tea extracts with some additives. It is also known as freshly brewed extracts. This RTD tea is available in different flavoured with number of additives and functional blends. Many colours are added to gain attention from customers. Their bottle green colour attracts customers which is another popular trend. Some other unique feature by adding blends of moringa, maca and fungi are added to act as probiotics. Increasing awareness regarding maintaining healthy lifestyle has impacted on the demand for RTD tea in positive manner. Thus, demand for RTD tea has been raised with growing popularity of RTD beverages.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The market of RTD Tea is expected to grow with rising awareness regarding health benefits associated with it. Several companies are operating in the market to provide different types of RTD tea with their unique feature. The market is highly fragmented with the presence of several market players. They are mainly focusing on adding new features in their current portfolio to gain attention from youth and health conscious people. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Nestle S.A. (Switzerland), PepsiCo. Inc. (United States), The Coca-Cola Company (United States), Unilever (United Kingdom), Suntory Holdings Ltd (Japan), JDB Group (China), Sapparo Beverage Co. Ltd (Japan), Arizona. (United States), Oishi Group (Thailand) and Tata Global Beverages (India) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Dr. Pepper Snapple (United States) and Lotte Chilsung Beverage Co (South Kora).
Segmentation Overview
AMA Research has segmented the market of Global Ready-to-drink (RTD) Tea market by Type (White RTD Tea, Oolong RTD Tea, Green RTD Tea, Black RTD Tea and Others) and Region.
On the basis of geography, the market of Ready-to-drink (RTD) Tea has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
If we see Market by , the sub-segment i.e. will boost the Ready-to-drink (RTD) Tea market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.Influencing Trend:
Increasing Demand for Flavoured RTD Tea with Multiple Blends
Market Growth Drivers:
Rising Expenditure of RTD Beverages in Food and Beverages Industry and Growing Preference for Herbal and Highly Oxidised Tea owing to Health Benefits Associated with It.
Challenges:
Disruption in Supply Chain owing to Pandemic and Lockdown
Restraints:
High Price Compared to Other Tea
Opportunities:
Augmenting Awareness regarding Healthy Lifestyle has Created Growth Opportunities
In March 2021, Suntory PepsiCo Beverage (Thailand) Company Limited has announced the launching of ‘Suntory TEA+’ which is a ready-to-drink (RTD) oolong tea. Company has decided to launch this tea in Thailand. It will be available in Tasty (low sugar) and No Sugar forms. With this new launch, company is bale to gain attention from youth and health conscious population.
Key Target Audience
RTD Tea Manufacturers, RTD Tea Suppliers/Distributors, Raw Material Suppliers, New Entrants/Investors, Strategic Business Planners, Governments and End Use
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.