Global App Localization Service Market Overview:
App localization service is the process of modifying a mobile application to adapt to the needs and preferences of users in a different geographic region. Translation solutions are often an important feature of app localization but providers take other aspects into consideration such as adapting to local regulations and cultural differences. App localization providers typically employ local translators, editors, and engineers to ensure a seamless transition. Clients may utilize app localization services when looking to expand their app to other regions, in a well-functioning form that adapts to the local language, culture, and regulations. For example, app localization services could be used when expanding a banking app to a new region that speaks a different language and uses a different form of currency.
Growth Drivers
- Increasing Use of Mobile Phones
- Companies have to Improve the International User Experience
Market Trends
- Growing Internet Penetration Rate Across the Globe
Roadblocks
- Lack of Skilled Working Professionals
Opportunities
- iTunes App Store and the Google Play Store provide Options for Localizing your App Listing to Make Discoverability and Readability Easier for International Consumers
Challenges
- Intense Competition among the Developer of the Various Apps
Competitive Landscape:
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies.
Some of the key players profiled in the report are Nitro Software, Inc. (Australia), Lilt (United States), One Hour Translation (United States), Alconost (United States), Level Up Translation (France), Applingua (United Kingdom), Acclaro (United States), Alexa Translations A.I. (Canada), Babble-on Inc (United States) and Day Translations (United States). Additionally, following companies can also be profiled that are part of our coverage like Allcorrect Group (Ireland) and Argos Multilingual (Poland). Analyst at AMA Research see European and United States Players to retain maximum share of Global App Localization Service market by 2026. Considering Market by Organization Size, the sub-segment i.e. Small and Medium-sized Enterprises (SMEs) will boost the App Localization Service market. Considering Market by Platform, the sub-segment i.e. Windows will boost the App Localization Service market. Considering Market by Industry Verticals, the sub-segment i.e. IT and Telecommunications will boost the App Localization Service market.
What Can be Explored with the App Localization Service Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global App Localization Service Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in App Localization Service
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global App Localization Service market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in App Localization Service market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes App Localization Service Providers, Research Organizations and Consulting Companies, Potential Technology Investors, Regulatory & Government Bodies, Downstream Vendors, End Users and Others.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.