Industry Background:
Microtransactions are business models where users can buy virtual goods with online payments. Online Microtransactions are often found in free-to-play games to help developers make money. Microtransactions are common in smartphone apps, but they're also used in PC software, such as Epic’s game store, and even in console gaming. Microtransactions have had the most important effect on the video game market, which is constantly changing. Game developers have figured out how to make the most of this emerging revenue stream. With the rise of the gaming industry, the need for online microtransactions is increasing.
This growth is primarily driven by Developer’s Need of Innovative Way to Make Money Games and Huge Growth of Gaming Industry.
Globally, a noticeable market trend is evident Adoption of Features Like Skins in Online Microtransactions. Major Players, such as Conotoxia (Poland), Micropayment GmbH (Germany), Stripe (United States), Activision Blizzard Inc. (United States), Tencent (China), Electronic Arts Inc (United States), Nexon Co., Ltd. (Japan), Microsoft (United States), NCSoft (South Korea) and Riot Games, Inc. (United States) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
In May 2021, Conotoxia a leading player in the Online Microtransaction market added PayPal to its own payment system. With Conotoxia Pay, the store will continue to accept payments in their preferred currency (like EUR), while still allowing consumers to pay in the currency of their card or bank account, such as USD. Conotoxia Pay has added PayPal to its offering, allowing online stores to accept PayPal payments from customers all over the world.
Regulatory Insights:
In March 2018, The Dutch Gaming Authority (Kansspelautoriteit) has determined that certain online microtransactions like loot boxes are gambling, and video game developers have been told that they must make modifications to comply with Dutch regulation. They are banned from the Netherlands.
Market Drivers
- Developer’s Need of Innovative Way to Make Money Games
- Huge Growth of Gaming Industry
Market Trend
- Adoption of Features Like Skins in Online Microtransactions
Restraints
- The Platform Might Take Sizable Cut from Microtransactions Like Microsoft Or Apple
Opportunities
Growing Graphics Capabilities of Computers Allowing Users to Play More Games Will Boost the Demand of Online Microtransaction and Increasing Penetrations of the Internet in Developing Economies Will Boost the Demand of Online Microtransaction
Challenges
Challenge to Minimize Frauds in Online Microtransactions and Rise of Pirated Games
AMA Research follow a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcase the spontaneously changing Players landscape impacting the growth of the market. Furthermore, our market researchers extensively analyse the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts, but also include significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Online Microtransaction Study Sheds Light on
The Online Microtransaction Market status quo and key characteristics. To end this, Analyst at AMA organize and took survey of the Online Microtransaction industry Players. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Online Microtransaction industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey and interviews with key executives and industry experts.
How every company in this diverse set of Players can best navigate the emerging competition landscape and follow a strategy that helps them position to hold value they currently claim, or capture the new addressable opportunity.