What is Plush Blankets Market?
Plush Blankets refers to a blanket with rich fabric and a long, soft nap. It is made up of thicker, high-quality fleece base fabric because the added thickness creates a heartier, stronger core fabric for the brushing machine to pull up the base fabric, creating a thick pile fabric. The global plush blankets market is expected to grow in the future due to an increasing preference for luxury-based lustrous blankets as a result of higher adoption of less-weighted blankets among individuals. Growth of the hospitality sector, rapid urbanization, and changing lifestyles boosting the demand for plush blankets in the commercial sector across the globe.
The market study is being classified, by Application (Residential and Commercial) and major geographies with country level break-up.
Newell Brands, Inc. (United States), Home Depot, Inc. (United States), Berkshire Blanket & Home Co., Inc. (United States), American Blanket Company (United States), FleecePro (United States), Plush Addict Ltd. (United Kingdom), Robert Kaufman Co., Inc. (United States), Shannon Fabrics, Inc. (United States) and Venus Group, Inc. (United States) are some of the key players profiled in the study.
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Plush Blankets market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Plush Blankets market by Type, Application and Region.
On the basis of geography, the market of Plush Blankets has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Increased Preference for Luxurious, Lustrous Blankets
- Higher Adoption of Less-weighted Blankets among Individuals
Market Trend
- Increased Incorporation of Soft and Light Plush Material
Restraints
- Lack of Breathability of Plush Blankets made with Fleece
Opportunities
- Rising Consumer Spending on Comfort and Relaxation as a Cause of Lifestyle Inflation
- Growth Opportunities from Emerging Economies
Challenges
- Problem Associated with the Difference between Consumer Expectations on Purchasing these Products from Online Stores
In Nov 2019, Purple Innovation, LLC announces its exclusive, limited-edition Purple + Gravity Blanket and Sleep Mask in partnership with Gravity – creator of weighted blankets and sleep products engineered to naturally reduce stress and increase relaxation. Purple and Gravity collaborated on the custom design of these innovations – now available through December 31 exclusively at Purple.com – for those who want to reap the benefits of the latest in sleep technology.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Plush Blankets Companies, Suppliers and Distributors of Plush Blankets, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations, End-Use Industry and Others