What is Tissues & Wipes Market?
Wipes are the materials used to clean dirt or liquid from surfaces or skin by dabbing or scrubbing. The wipes market is made up of disposable hygiene products that are primarily used for personal hygiene and cleansing. These wipes are used to keep one's hygiene in check when one's access to water is restricted. Wipes are also common among consumers because of their convenience and ability to prevent infection due to their disposable nature. These wipes have revolutionized the skincare industry by deeply cleansing the skin to remove dirt, excess oil, and makeup. They are normally irritation-free and contain chemical perfumes to give the skin a soothing sensation. To avoid skin irritation or rashes, they are made entirely of natural ingredients with very few additives. One of the major factors driving the wipes market is increasing customer hygiene knowledge. Due to their diverse uses, different types of wipes such as personal, wet, flushable, feminine, and scented have been launched in recent years. Increased distribution of online wipes, expansion of the retail sector, increase in health consciousness among people, shift in lifestyle, and surge in disposable income are all positive influences on the market as a result of rapid urbanization and industrialization.
The market study is being classified by Type (Dry Wipes and Wet Wipe), by Application (Personal Care, Household and Healthcare, Commercial) and major geographies with country level break-up.
Rockline Industries (United States), Diamond Wipes International (United States), Kimberly Clark Corporation (United States), Procter and Gamble Co. (United States), ITC (India), Unilever (United Kingdom), The Himalaya Drug Company (India), L'Oreal Paris (France), Edgewell Personal Care (United States) and Johnson & Johnson (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Hangzhou Linan Poem Clean Day Co., Ltd (China), Body Wipe Company (United States), La Fresh (United States) and DUDE Products, Inc. (United States).
The market is highly competitive with several local and global players present in the market. The major players are trying various product innovation and marketing techniques to gain a competitive edge in the market Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Tissues & Wipes market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Tissues & Wipes market by Type, Application and Region.
On the basis of geography, the market of Tissues & Wipes has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Growth in Consciousness Towards Hygiene
- Increasing Use as a Makeup Remover
Market Trend
- Rising Demand for Fragrance and Sanitizer Wipes
Restraints
- Lack of Use of Good Quality Chemical Ingredients May Cause Harm to the Skin
Opportunities
- Easy Availability due to E-Commerce
- Because of Covid 19 Pandemic there is an Increase in Demand for Sanitizer Wipes
Challenges
- Various Other Alternatives Available
June 2020 – Diversified conglomerate ITC Ltd has launched multi-purpose germ protection wipes under the Savlon brand. The Savlon Germ Protection Wipes seek to augment the category of wet wipes and offer a solution to help provide 99.99 per cent germ protection., December 2020 – Huggies launches biodegradable baby wipes in step towards the plastic-free goal. Kimberly-Clark-owned brand Huggies has launched its first biodegradable product - baby wipes which break down in landfill conditions within 15 days. and January 2020, Diamond Wipes International Inc., announced that its new product, HandyCleanSteridol Wipes has been confirmed as an effective product against COVID-19 virus on hard and non-porous surfaces, and can be used as per the directions of use to clean surfaces against viruses similar to the novel coronavirus.
Key Target Audience
Manufacturers of Wipes, Suppliers of Wipes, Wholesalers, Distributors and Retailers of Wipes, E-commerce Industry and Others