Industry Background:
Liquid shampoo is a hair product which cleans the scalp and unwanted buildup of sebum. It is applied on a wet hair and can be also applied with hair conditioner. The shampoo is made by adding the surfactant such as sodium lauryl Sulfate which produces lather. It has various benefits such as protection against pollutants, pleasing fragrance and silky and smooth hairs. Some specialised shampoos are manufactured to treat dandruff, colored hair, and also for infants and animal. These wide range of products are increasing the demand for liquid shampoo.
According to AMA Research, the market for Liquid Shampoo is expected to register a CAGR of 5.6% during the forecast period to 2030. This growth is primarily driven by Rising Prevalence of Disorders Related to Hairs
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Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Forecast Period | 2024-2030 |
Volume Unit | N |
Value Unit | USD (Million) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
The Personal Products sector in the
region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Vendors, such as Uniliver (United Kingdom), Head & Shoulders (United States), Victoria’s secret (United States), L'Oreal (France), Henkel AG & Co. KGaA (Germany), COTY Inc. (United States), Kerastase (France), Plaine Products, LLC (United States) and Pantene (United States), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
In May 2022, Medimix, a brand of the renowned AVA group of companies, launched its new product called Total Care Shampoo. Medimix Total Care Shampoo is infused with natural ingredients to cater to all the needs of all hair types.
In December 2022, OUAI HAIRCARE launched an anti-dandruff shampoo that helps to reduce irritation, itching, and flaking related to dandruff. It comprises key ingredients such as propanediol caprylate and salicylic acid, which relieve dandruff symptoms and reduce the bacteria that cause dandruff.The market is seeing moderate market players, by seeing huge growth in this market the key leading vendors are highly focusing on production technologies, efficiency enhancement, and product life. This market has various growth opportunities that leading players capture via tracking the ongoing process enhancement and huge investment in market growth strategies.
Influencing Trend:
Changing Lifestyle of Consumers and Rising Inclination towards Organic Shampoo
Market Growth Drivers:
Rising Prevalence of Disorders Related to Hairs and Pollution and Improves Standard of Living
Challenges:
High Competition due to the Availability of Major Players
Restraints:
Usage of Shampoo May Lead to Issues Related to Hairs
Opportunities:
Increasing Per Capita Income and Availability of Various Distribution Channels
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mainly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Vendors landscape impacting the market's growth. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Data Sources of Liquid Shampoo Market Study
Primary Collection: InMail, LinkedIn Groups, Survey Monkey, Google, and Other professional Forums are some of the mediums utilized to gather primary data through key industry participants and appointees, subject-matter experts, C-level executives of Liquid Shampoo Industry, among others including independent industry consultants, experts, to obtain and verify critical qualitative commentary and opinion and quantitative statistics, to assess future market prospects.
The primary interviews and data collected as per the below protocols: By Designation: C-Level, D-Level, Others
By Company Type: Tier 1, Tier 2, Tier 3
Secondary Data Sources such as Annual reports, Press releases, Analyst meetings, Conference calls, Investor presentations, Management statements, and SEC filings of Liquid Shampoo players along with Regulatory Sites, Association, World bank, etc were used as sources secondary set of data.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Liquid Shampoo Study Sheds Light on
The Liquid Shampoo Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Liquid Shampoo industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Liquid Shampoo industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.