Dry Shampoo Market Scope
Dry shampoo, a type of shampoo that claims to reduce oil, grease and dirt without the need for water. The continuous growth of the market is attributed to increasing consumer preferences for waterless products due to scarcity of water in various geographic location across the world. Dry Shampoo is more convenient. Key manufacturers are focusing on leveraging the opportunities posed by the various developing nations such as India, Brazil, and Indonesia among others, in order to expand their revenue base.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Key Companies Profiled | Unilever (United Kingdom), Shiseido Company Ltd. (Japan), Procter & Gamble Company (United States), Pierre Fabre (France), Revlon Inc. (United States), Church & Dwight Co Inc. (United States), New Avon Company (United States), Estée Lauder Companies (United States), L’Oreal SA (France), Henkel AG & Co. KGaA (Germany), Kao Corporation (Japan) and Coty Inc. (United States) |
CAGR | % |
The dry shampoo market has high competition between market players, with the majority of market share being held by key players such as Unilever, Procter & Gamble. The top market companies are continuously focusing on the development of innovative products, adoption of online sales channels, effective advertisement and strategic expansion, in order to expand their geographic location and consumer base. Moreover, the leading players are investing a huge amount in R&D to ensure high-quality products. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Dry Shampoo market throughout the predicted period.
Unilever (United Kingdom), Shiseido Company Ltd. (Japan), Procter & Gamble Company (United States), Pierre Fabre (France), Revlon Inc. (United States), Church & Dwight Co Inc. (United States), New Avon Company (United States), Estée Lauder Companies (United States), L’Oreal SA (France), Henkel AG & Co. KGaA (Germany), Kao Corporation (Japan) and Coty Inc. (United States) are some of the key players that are part of study coverage.
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Dry Shampoo market by Type and Region with country level break-up.
On the basis of geography, the market of Dry Shampoo has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2023.
Market Leaders and their expansionary development strategies
In July 2023, Briogeo, a vegan and cruelty-free hair care brand, introduced its Scalp Revival Dry Shampoo. This dry shampoo is formulated with charcoal and tea tree oil to cleanse the scalp and promote hair growth.
In September 2023, Living Proof, a brand known for its science-backed hair care products, launched its Perfect Hair Day Dry Shampoo. This new formula promises long-lasting oil absorption and residue-free application.
Influencing Trend:
Rapid Product Innovations and Adoption of E-Commerce Platform by Various Market Players and Most of the Companies have Started Branding and Advertising Dry Shampoo as Convenience Products
Market Growth Drivers:
Increasing Demand for Natural and Organic Products and The Growth in the Number of Salon Products and the Advent of Trendy Products Globally
Challenges:
Fluctuations of Raw Material Prices and Various Side Effects include Hair Loss and Scalp Irritation
Restraints:
Availability of Substitute and Low Adoption Rate of Dry Shampoo in Underdeveloped and Developing Nations
Opportunities:
An Upsurge in Female Employment Rate and Busier Lifestyle, Increasing Number of Beauty Specialist Retailers in Developing Nations and Growing Awareness Among Consumers Regarding Beauty and Personal Well-Being
Key Target Audience
Dry Shampoo Manufacturers, Distributors/Suppliers, Raw Material Supplier/Distributors, End Users and Others